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Pro SQL Server 2008 Analytics

Delivering Sales and Marketing Dashboards

  • Book
  • © 2009

Overview

Authors:
  1. Brian Paulen
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  2. Jeff Finken
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  • Covers the entire process of report creation from evaluation through to final implementation to provide a one-stop reference

  • Highlights how reports can be integrated with other powerful Microsoft technologies, such as SharePoint, to produce solutions tailored to an individual's business needs

  • Written by an experienced author team that has direct experience of creating this type of product for companies ranging from small businesses to Fortune 50 companies

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xv
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  2. An overview of Analytics

    Pages 1-22

  3. Seven Keys to Successful Reporting Projects

    Pages 23-36

  4. Key Performance Indicators

    Pages 37-52

  5. Microsoft Platform Components for Dashboards

    Pages 53-97

  6. Core Components of SQL Server 2008

    Pages 99-141

  7. SQL Server Analysis Services

    Pages 143-170

  8. Performance Management

    Pages 171-193

  9. Implementation and Maintenance of the Integrated System

    Pages 195-221

  10. Case Studies

    Pages 223-249

  11. Back Matter

    Pages 251-261
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Keywords

About this book

Pro SQL Server 2008 Analytics provides everything you need to know to develop sophisticated and visually appealing sales and marketing dashboards using SQL Server 2008 and to integrate those dashboards with SharePoint, PerformancePoint, and other key Microsoft technologies.

The book begins by addressing the many misconceptions that surround the use of key performance indicators (KPIs) and giving a brief overview of the business intelligence (BI) and reporting tools that can be combined on the Microsoft platform to help you generate the results that you need.

The focus of the book is to help you implement a successful business intelligence project of your own. The text discusses many of the required project planning components, provides overviews and examples associated with Microsoft's BI tools, and gives detailed examples of successful dashboard implementations.

About the authors

Brian Paulen co-founded Madrona Solutions Group in July 2005. He has overall responsibility for the firm's growing business and for managing client and partner relationships. Brian has extensive project and program management experience and is an expert in delivering strategic sales and marketing solutions on various platforms. Prior to founding Madrona, Brian directed the CRM practice at Slalom Consulting. Earlier, he was a member of the CRM team at Equarius (now EMC), working primarily with clients in the Pacific Northwest. His career began at Accenture (formerly Andersen Consulting), working out of its New York office. Brian holds bachelor of arts degrees in political science and international business from Lehigh University in Pennsylvania.

Bibliographic Information

  • Book Title: Pro SQL Server 2008 Analytics

  • Book Subtitle: Delivering Sales and Marketing Dashboards

  • Authors: Brian Paulen, Jeff Finken

  • DOI: https://doi.org/10.1007/978-1-4302-1929-3

  • Publisher: Apress Berkeley, CA

  • eBook Packages: Professional and Applied Computing, Professional and Applied Computing (R0), Apress Access Books

  • Copyright Information: Brian Paulen and Jeff Finken 2009

  • Softcover ISBN: 978-1-4302-1928-6Published: 28 May 2009

  • eBook ISBN: 978-1-4302-1929-3Published: 03 November 2009

  • Edition Number: 1

  • Number of Pages: XV, 300

  • Topics: Database Management

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