Overview
Covers the complete CRM life cycle – from setting goals and determining a CRM roadmap, to software selection, to team organization, to initial implementation, to ongoing growth of the CRM program
Includes real-world advice from an experienced CRM consultant on best practices and potential issues
Provides the level of detail needed to actually execute a CRM program
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Table of contents(7 chapters)
About this book
Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
About the authors
Bibliographic Information
Book Title: CRM Fundamentals
Authors: Scott Kostojohn, Mathew Johnson, Brian Paulen
DOI: https://doi.org/10.1007/978-1-4302-3591-0
Publisher: Apress Berkeley, CA
eBook Packages: Professional and Applied Computing, Professional and Applied Computing (R0), Apress Access Books
Copyright Information: Scott Kostojohn and Brian Paulen and Mathew Johnson 2011
Softcover ISBN: 978-1-4302-3590-3Published: 13 October 2011
eBook ISBN: 978-1-4302-3591-0Published: 12 December 2011
Edition Number: 1
Number of Pages: XIV, 248
Topics: Computer Applications, Information Systems and Communication Service