Authors:
Designed for techies, Startup: An Insider's Guide to Launching and Running a Business takes the reader behind the scenes of the entrepreneurial ventures started and sustained by Kevin Ready.
Along the way, readers pick up the skills and insights they need to start a venture of their own.
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
—Bob Beaudine, author of
The Power of WHOStartup: An Insider's Guide to Launching and Running a Business is for people who are excellent at something—product or web development, writing code, marketing or selling anything—but who are now toiling for others. Yet they have long had a dream: to take that special skill set and use it, on their own terms, in a startup business.
This pattern is romanticized by the media in the form of the “tech entrepreneur”—the guy brainstorming with buddies in a garage who ends up selling his startup for millions. But what is the reality behind stories like that one? For that matter, what mental processes, frames of reference, hard knocks, and lessons learned make up the “back story” behind any startup success? This book not only reveals the actual experience of entrepreneurship, but it provides readers with a set of universal entrepreneurial skills and tools they can use to build a business.
Author Kevin Ready has made this journey, and more than once. He earned his MBA—Master of Bruise Acquisition—through numerous encounters with “situations,” problems, black holes, bad employees, sea monsters, not enough money, and other karate chops to the organizational body. Startup illustrates in detail the lessons he learned the hard way—so you don’t have to.
Backed up by stories of both his successes and failures, Ready helps readers learn shortcuts to help them do what eight out of 10 entrepreneurs can’t: Build and sustain a successful start-up.
- Illustrates the entrepreneurial journey from start to finish
- Helps readers decide—or not—to start a business
- Provides dozens of lessons learned and other takeaways budding entrepreneurs can put to use today
About the author
Bibliographic Information
Book Title: Startup
Book Subtitle: An Insider's Guide to Launching and Running a Business
Authors: Kevin Ready
DOI: https://doi.org/10.1007/978-1-4302-4219-2
Publisher: Apress Berkeley, CA
eBook Packages: Business and Economics, Business and Management (R0), Apress Access Books
Copyright Information: Kevin Ready 2011
Softcover ISBN: 978-1-4302-4218-5Published: 22 December 2011
eBook ISBN: 978-1-4302-4219-2Published: 01 February 2012
Edition Number: 1
Number of Pages: X, 150
Topics: Business and Management, general