Building an Online Education Business

How to Earn Six Figures Teaching Your Passion

By Mark Lassoff , Alison Downs

Building an Online Education Business Cover Image

Building an Online Education Business: How to Earn Six Figures Teaching Your Passion provides a complete business plan to enable your online education business to flourish.

Full Description

  • ISBN13: 978-1-4302-6172-8
  • 260 Pages
  • User Level: Beginner to Advanced
  • Publishing September 30, 2014, but available now as part of the Alpha Program
  • Available eBook Formats: EPUB, MOBI, PDF
  • Print Book Price: $29.99
  • eBook Price: $20.99

Related Titles

Full Description

Teaching may be only the world’s second-oldest profession, but it is, perhaps, the most honorable. Everyone can remember that one teacher who inspired them to excellence or helped them to look at the world in a new way. And you can do the same for motivated learners. With Building an Online Education Business: How to Earn Six Figures Teaching Your Passion as a helpful guide, you can turn your skills, knowledge, and experience into a profitable venture.

And the timing couldn’t be better—millions of people all over the world are flocking to the Web to learn how to program, cook, do basic and advanced mathematics, create effective social media sites, play the guitar, design circuits, fix engines, and everything else under the sun. The good news: People will pay for high-quality teachers and courses.

In the very first chapter, author Mark Lassoff of LearnToProgram.tv demonstrates the model he uses to turn his passion for computers and programming into a business grossing over half a million dollars a year. He also shows how that model can be applied to just about anything in which you have expertise. He also reveals and explains the math behind making a six-figure income with teaching early in the book, helping you chart a path to your own success. 

Dispensing with high-altitude descriptions and theory, Building an Online Education Business is filled with helpful and practical resources you can use to launch your own education business. Lassoff shares his own business process documentation as he covers everything you need to know about authoring, branding, producing, releasing, and promoting a course. He also includes essential web resources, spreadsheets, checklists, and charts.

Looking for a more fulfilling way to earn a living? Out of work or treading water and needing to reinvent yourself and career? Simply want additional income? After completing Building an Online Education Business: How to Earn Six Figures Teaching Your Passion, you will have a complete toolkit for starting an education business that earns you a strong income and offers the fulfillment that comes from sharing what you know to improve the lives of others.

What you’ll learn

  • You will learn the ecosystem available for teaching online
  • You will learn how to create and post your first online course
  • You will learn how to market your course to interested students
  • You will learn how to turn your online teaching into a business that earns you a better-than-average living
  • You will learn how to repackage and syndicate courses to create additional earning opportunities

Who this book is for

The primary audience for this book is entrepreneurs looking to build online educational businesses. But it will also appeal strongly to the growing group of people that have become dissatisfied with traditional work and seek a more fulfilling way to make a living. Part of the newer class of books that, while shelved in the business section, cross the lines between business, self help, and inspiration, Building an Online Education Business: How to Earn Six Figures Teaching Your Passion will appeal to anyone who wants to spend more time doing what they are passionate about. Another audience for this book will be the hundreds of thousands who have been displaced in the current economy and are seeking to reinvent their careers. By presenting many low and no-cost options for creating, distributing and marketing their courses, Building an Online Education Business on will prove to be a hit with many who have struggled to stabilize their career and income following the downturn in the economy over the previous few years.

Table of Contents

Table of Contents

  1. The New World of Teaching
  2. Business First 
  3. If You Can’t Give It Away, You Can’t Sell It 
  4. It Starts With a Course 
  5. The Course Authoring Process
  6. Editing and Post Production
  7. Corporate Learning: SCORM, Tin Can and More
  8. Course Distribution and Redistribution 
  9. Marketing Your Courses 
  10. Managing Your Student Community
  11. Growing Your Teaching Business

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