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The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of your iPhone and iPad apps design and development process.
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Table of contents (12 chapters)
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Front Matter
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Back Matter
About this book
Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.
The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!
About the authors
Bibliographic Information
Book Title: The Business of iOS App Development
Book Subtitle: For iPhone, iPad and iPod touch
Authors: Taylor Pierce, Dave Wooldridge
DOI: https://doi.org/10.1007/978-1-4302-6239-8
Publisher: Apress Berkeley, CA
eBook Packages: Professional and Applied Computing, Professional and Applied Computing (R0), Apress Access Books
Copyright Information: Dave Wooldridge and Taylor Pierce 2014
Softcover ISBN: 978-1-4302-6238-1Published: 25 October 2014
eBook ISBN: 978-1-4302-6239-8Published: 29 October 2014
Edition Number: 3
Number of Pages: XX, 440
Number of Illustrations: 167 b/w illustrations
Topics: Apple and iOS, Computer Applications