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  • © 2014

The 12 Magic Slides

Insider Secrets for Raising Growth Capital

Apress

Authors:

  • Author extremely well connected among West Coast venture capital network

  • Prepublication version of the book used by major consultants (Deloitte) and incubators

  • Author, a VC himself, has sat through thousands of fundraising meetings

  • We can expect endorsements from major financiers (Bill Hambrecht, among others)

  • Significant marketing opportunities with incubators/boot camps, VC firms, money lenders tired of poor fundraising presentations, etc.

Buy it now

Buying options

eBook USD 34.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 44.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

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Table of contents (23 chapters)

  1. Front Matter

    Pages i-xxi
  2. What Investors Want

    • Paul M. Getty
    Pages 1-24
  3. Building External Validation

    • Paul M. Getty
    Pages 25-34
  4. Identifying the Right Investors

    • Paul M. Getty
    Pages 35-48
  5. Venture Capital

    • Paul M. Getty
    Pages 49-68
  6. The Elevator Pitch

    • Paul M. Getty
    Pages 69-86
  7. Title Slide and Introductions

    • Paul M. Getty
    Pages 91-98
  8. Slide 1: Overview

    • Paul M. Getty
    Pages 99-104
  9. Slide 2: The Problem

    • Paul M. Getty
    Pages 105-110
  10. Slide 3: The Solution

    • Paul M. Getty
    Pages 111-114
  11. Slide 4: Opportunity and Market

    • Paul M. Getty
    Pages 115-124
  12. Slide 5: Technology

    • Paul M. Getty
    Pages 125-132
  13. Slide 6: Unique Competitive Advantages

    • Paul M. Getty
    Pages 133-142
  14. Slide 7: Competitive Landscape

    • Paul M. Getty
    Pages 143-152
  15. Slide 8: Go-to-Market Strategy

    • Paul M. Getty
    Pages 153-162
  16. Slide 9: Financial Road Map

    • Paul M. Getty
    Pages 163-170
  17. Slide 10: The Team

    • Paul M. Getty
    Pages 171-176
  18. Slide 11: Current Status

    • Paul M. Getty
    Pages 177-184
  19. Slide 12: Summary

    • Paul M. Getty
    Pages 185-188

About this book

Author Paul Getty has seen thousands of brilliant founding CEOs present to angel investors, venture capitalists, and institutional investors. And he has seen thousands of them fail in their quest for the money they sincerely believed would lead to entrepreneurial success and riches for all. Again and again, he watched would-be tech titans fail to create a good first impression, deliver poor presentations, tell lengthy stories that put investors to sleep, and fail to address the critical issues sophisticated investors are most eager to hear about.

If only they'd read The Twelve Magic Slides: Insider Secrets for Raising Growth Capital. Getty's slide topics—developed while coaching hundreds of company founders to fundraising success—cover each of the twelve key themes investors want to know about in depth before they part with their hard-earned money: the problem you see, your solution to it, the resulting business opportunity, the amount of money you need to grow the firm, and the potential returns for investors, among others. Getty, managing director of Satwik Capital Advisors in San Jose, California, shows that properly developing each slide—and the thinking behind it—can get you the investment capital required to vault your company to the next level.

But The Twelve Magic Slides is more than a book about how raise money from professional investors. It presents a whole new way of how to think about and develop a successful startup. Regardless, it will show you better ways to accomplish your goals and increase the chances you’ll get the green light from investors.

Whether you are seeking startup funding from the angel down the street, or trying to convince investment bankers to help take you public, The Twelve Magic Slides provides a clear step-by-step process that will enable you to:

  • Identify the key elements of the business that must be developed to attract external capital
  • Understand the critical dos and don’ts CEOs must know to sell their story to investors in a quick and efficient manner
  • Create twelve perfect slides and a presentation that secures investor interest from the start and gives them plenty of reasons to write you a check
You need to find money to fund your company’s growth. Investors need to find entrepreneurs and ideas they can believe in. The Twelve Magic Slides presents a proven method for attracting funds from angel investors, venture capital firms, private equity firms, and institutional investors. It will give you the knowledge and confidence you need to ask for—and receive—the capital you need to launch or grow a business.

About the author

Paul M. Getty has been an active venture capitalist with technology investment firms Venture Navigation and Satwik Ventures. He also is a co-founder of First Guardian Group, a national real estate investment and management firm that has completed over $800 million in transactions. His prior operating experience spans over 25 years as a serial entrepreneur and executive officer in firms that resulted in investor returns of over $700 million through multiple successful IPOs and M&As. Paul is a frequent speaker on investment topics at industry conferences. He has an MBA in Finance from the University of Michigan, with honors, and a Bachelor's Degree in Chemistry from Wayne State University.

Bibliographic Information

  • Book Title: The 12 Magic Slides

  • Book Subtitle: Insider Secrets for Raising Growth Capital

  • Authors: Paul M. Getty

  • DOI: https://doi.org/10.1007/978-1-4302-6485-9

  • Publisher: Apress Berkeley, CA

  • eBook Packages: Business and Economics, Business and Management (R0), Apress Access Books

  • Copyright Information: Paul M. Getty 2014

  • Softcover ISBN: 978-1-4302-6484-2Published: 19 December 2013

  • eBook ISBN: 978-1-4302-6485-9Published: 28 February 2014

  • Edition Number: 1

  • Number of Pages: XVI, 244

  • Number of Illustrations: 40 b/w illustrations

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 34.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 44.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access