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Pro Marketing and Search Engine Optimization

By John Head , Thomas Heatherly

  • eBook Price: $24.99
  • Print Book Price: $34.99

Pro Marketing and Search Engine Optimization Cover Image

  • Alpha Books are:
  • - Pre-release
  • - Unedited and incomplete
  • - Available only as PDFs until published
Pro Marketing and SEO shows you how to gain control over your internet marketing and improve your online performance.

Full Description

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  • ISBN13: 978-1-4302-6800-0
  • 250 Pages
  • User Level: Intermediate to Advanced
  • Publishing December 30, 2015, but available now as part of the
    Alpha Program
  • Available eBook Formats: PDF

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Full Description

Pro Marketing and SEO provides a full run-down as to how marketing over the Internet works, and how you can use that knowledge to bring visitors and customers to your site. The book begins by defining the essentials of sales and marketing on the Internet. You will get a foundation of the tools that are available, and when to use which tool to improve your business site’s performance. You will learn techniques such as page customization and search engine optimization that you can use for drawing traffic to your site. You will also learn how to use analytics to understand your site's visitors and tune your site to make it more useful for them and more attractive to future visitors.

Using free tools, particularly Google's excellent analytics and webmaster tools, you can research what your site's customer demographic is looking for, link your site into those search subjects, test what they respond to, discover which parts of your site are working, and refine that research over time into a specific marketing and site model that delivers qualified visitors into the sales funnel of the website cost effectively. Pro Marketing and SEO also describes how to get the most from pay-per-click advertising so that you can monetize your website content.

What you’ll learn

  • How to implement SEO
  • Learn all about Sales and Marketing strategies on web
  • Discover sales funnels and how they are impacted by the web marketing models
  • Refine / Define your products or services better to gaining new customers costs effectively
  • Perform routine maintenance of your site to ensure many years of smooth riding

Who this book is for

Pro Marketing and SEO is for the small business owners or traditional sales and marketing professional confused by the world of Internet marketing. How to build a site is only part of the solution, but knowing how to build it to support growth is key. We know that costs for outside contractors for Search Engine Optimization and Pay Per Click advertising are not cheap. This book educates and demonstrates to those companies with smaller budgets how to approach this cost effectively on their own, or to ask the right questions of those external contractors to get the best value for their investments in contractors or online marketing efforts.

Table of Contents

Table of Contents

Part I: Online Businesses and Best Practices

Chapter 1: Web Sites are your Digital Assets

Chapter 2: Keys to Good Web Properties

Chapter 3: Understanding the Best Practices of Successful Companies

Part II: Discover the Playing Field and Your Position in it

Chapter 4: Assessing and Researching the Competition

Chapter 5: Stats to Understand Your Site's Performance

Part III: Implement Proven Strategies

Chapter 6: Develop Your Digital Strategy

Chapter 7: Understand Your Customers and Your Value to Them

Chapter 8: A Dynamic SEO/Keyword/Content Process

Chapter 9: Search Engine Marketing

Chapter 10: Extending Your Reach, Customer Awareness, and Reputation

Chapter 11: Converting a Site Visitor Into a Customer

Chapter 12: Monitoring Your Data and Site Performance

Part IV: Measure - Test - Improve - Repeat

Chapter 13: Finding the Value in Your Data

Chapter 14: Identifying Deficiencies

Chapter 15: Deploying Fix-its


If you think that you've found an error in this book, please let us know by emailing to editorial@apress.com . You will find any confirmed erratum below, so you can check if your concern has already been addressed.
No errata are currently published


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