This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue.

Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency.

Anna Manning—a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy.

Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization.

Databases for Small Business teaches non-techie entrepreneurs and professionals how to:

Design a small business database from scratch
Extract the maximum profit from your data
Follow guidance on data protection law
Effectively use data collection and data cleansing techniques
Train staff to leverage your data

Keywords

Reviews

“Well, after reading it, I may say one thing – it is an interesting book, covering many topics around a database … . if you are a manager of a company, and you have never heard about Databases nor you have some IT skills, this is probably the best book in the market to start with – the technical information will really not bother you, and the examples would be understandable. Thus, any grade is really possible for this book.” (Vitosh Academy, vitoshacademy.com, July, 2016)

About the author

Anna Manning is a founding director of an engineering startup company, having worked for eight years as a data scientist at Manchester University. A specialist in data mining and data protection, she contributed to the development of software for protecting confidential data now used by national statistics agencies worldwide. She served as a data analyst and database administrator for large and small law firms and for a nonprofit organization. Dr Manning’s papers in the field of data mining have been published in various research journals. She has a PhD in data mining and a Master’s degree in Informatics from the University of Manchester, an honors degree in Law from the University of Law, and a BA Hons. in Mathematics from Trinity College, Dublin.

Bibliographic Information

Book Title: Databases for Small Business
Book Subtitle: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals
Authors: Anna Manning
DOI: https://doi.org/10.1007/978-1-4842-0277-7
Publisher: Apress Berkeley, CA
eBook Packages: Professional and Applied Computing, Apress Access Books, Professional and Applied Computing (R0)
Softcover ISBN: 978-1-4842-0278-4Published: 19 November 2015
eBook ISBN: 978-1-4842-0277-7Published: 21 November 2015
Edition Number: 1
Number of Pages: XVI, 318
Number of Illustrations: 158 b/w illustrations
Topics: Database Management, Small Business, Business IT Infrastructure, Office Management, Business and Management, general

Publish with us

Policies and ethics

Authors:

Sections

Buy it now

Buying options

Other ways to access

Table of contents (21 chapters)

Front Matter

About this book