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Table of contents (21 chapters)
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Front Matter
Keywords
About this book
This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue.
Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations’ use of data and to round out their own business expertise and office skills with basic database proficiency.
Anna Manning—a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit—walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy.
Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization.
Databases for Small Business teaches non-techie entrepreneurs and professionals how to:
- Design a small business database from scratch
- Extract the maximum profit from your data
- Follow guidance on data protection law
- Effectively use data collection and data cleansing techniques
- Train staff to leverage your data
Reviews
“Well, after reading it, I may say one thing – it is an interesting book, covering many topics around a database … . if you are a manager of a company, and you have never heard about Databases nor you have some IT skills, this is probably the best book in the market to start with – the technical information will really not bother you, and the examples would be understandable. Thus, any grade is really possible for this book.” (Vitosh Academy, vitoshacademy.com, July, 2016)
About the author
Bibliographic Information
Book Title: Databases for Small Business
Book Subtitle: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals
Authors: Anna Manning
DOI: https://doi.org/10.1007/978-1-4842-0277-7
Publisher: Apress Berkeley, CA
eBook Packages: Professional and Applied Computing, Apress Access Books, Professional and Applied Computing (R0)
Copyright Information: Anna Manning 2015
Softcover ISBN: 978-1-4842-0278-4Published: 19 November 2015
eBook ISBN: 978-1-4842-0277-7Published: 21 November 2015
Edition Number: 1
Number of Pages: XVI, 318
Number of Illustrations: 158 b/w illustrations
Topics: Database Management, Small Business, Business IT Infrastructure, Office Management, Business and Management, general