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In Search of Stupidity

Over 20 Years of High-Tech Marketing Disasters

By Merrill R. (Rick) Chapman

  • eBook Price: $17.99
  • Print Book Price: $24.99
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This hilarious, well-written business book reads like National Lampoon meets Peter Drucker.

Full Description

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  • ISBN13: 978-1-59059-104-8
  • 288 Pages
  • User Level: Beginner to Advanced
  • Publication Date: July 8, 2003
  • Available eBook Formats: PDF

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Full Description

In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work.

Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.

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Errata

If you think that you've found an error in this book, please let us know by emailing to editorial@apress.com . You will find any confirmed erratum below, so you can check if your concern has already been addressed.
No errata are currently published

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