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The Language of Design

Theory and Computation

By Andy An-Si Dong

  • eBook Price: $119.00
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Drawing upon insights from computational language processing, this book details the theory that there is a language of design. The book then discusses how understanding that language yields practical applications for design management.

Full Description

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  • ISBN13: 978-1-8488-2020-3
  • 212 Pages
  • User Level: Science
  • Publication Date: November 7, 2008
  • Available eBook Formats: PDF

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Full Description
“The Language of Design” articulates the theory that there is a language of design. Drawing upon insights from computational language processing, the language of design is modeled computationally through latent semantic analysis (LSA), lexical chain analysis (LCA), and sentiment analysis (SA). The statistical co-occurrence of semantics (LSA), semantic relations (LCA), and semantic modifiers (SA) in design text is used to illustrate how the reality producing effect of language is itself an enactment of design, allowing a new understanding of the connections between creative behaviors. The computation of the language of design makes it possible to make direct measurements of creative behaviors which are distributed across social spaces and mediated through language. The book demonstrates how machine understanding of design texts based on computation over the language of design yields practical applications for design management.
Table of Contents

Table of Contents

  1. Designing and the Language of Design.
  2. Framing the Language of Design.
  3. Aggregation.
  4. Accumulation.
  5. Appraisal.
  6. The Language of Design and its Politics.
  7. Looking Back, Looking Forward.

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