Overview
- The innovative and unique feature of this short series on strategic management (two conceptually related, but independent volumes), which sets it apart from the myriad of books on the subject, is that it does not contain one single theoretical concept that cannot be translated into practice
- Its aim is providing university students and practitioners with a practical, decision-making, and action-oriented overview of the strategic management process
- The objective is reached through the adoption of a set of logical and judgmental models, which show the operational interrelationships among the relevant factors that have an impact on firms? competitiveness and that are or can be translated into spreadsheet frameworks
- Includes supplementary material: sn.pub/extras
Part of the book series: SpringerBriefs in Business (BRIEFSBUSINESS)
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Table of contents (2 chapters)
Keywords
About this book
Authors and Affiliations
Bibliographic Information
Book Title: Strategy for Action – I
Book Subtitle: The Logic and Context of Strategic Management
Authors: Giorgio Gandellini, Alberto Pezzi, Daniela Venanzi
Series Title: SpringerBriefs in Business
DOI: https://doi.org/10.1007/978-88-470-2487-8
Publisher: Springer Milano
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: The Author(s) 2012
Softcover ISBN: 978-88-470-2486-1Published: 19 April 2012
eBook ISBN: 978-88-470-2487-8Published: 18 April 2012
Series ISSN: 2191-5482
Series E-ISSN: 2191-5490
Edition Number: 1
Number of Pages: XI, 84
Number of Illustrations: 37 b/w illustrations
Topics: Business Strategy/Leadership, Business and Management, general, Management