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Introduction to Search Engine Optimization

A Guide for Absolute Beginners

  • Book
  • © 2017

Overview

Authors:
  1. Todd Kelsey

    1. Wheaton, USA

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  • Written for absolute beginners and new learners
  • Written in easy-to-understand, conversational language
  • Provides an understanding of search engine optimization that can help readers get interviews and jobs, or increase their current job skills
  • Covers the costs associated with other forms of online marketing and how SEO provides fairly good ROI

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xiv
    Download chapter PDF

  2. Introduction

    • Todd Kelsey
    Pages 1-8

  3. Skillbox: Content

    • Todd Kelsey
    Pages 9-28

  4. SEO Basics

    • Todd Kelsey
    Pages 29-42

  5. Keyword Research

    • Todd Kelsey
    Pages 43-57

  6. Try SEO

    • Todd Kelsey
    Pages 59-74

  7. Analyze How Things Are Going

    • Todd Kelsey
    Pages 75-95

  8. Explore Indexing and Webmaster Tools/Search Console

    • Todd Kelsey
    Pages 97-109

  9. Keeping Up with Changes

    • Todd Kelsey
    Pages 111-114

  10. Exploring SEO Certification

    • Todd Kelsey
    Pages 115-123

  11. Back Matter

    Pages 125-126
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Keywords

About this book

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

    Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications.




    What You’ll Learn
    • Create a content platform, including blogs and YouTube channels
    • Use keywords to maximize findabilityand increase search volume
    • Check your SEO rank and other analytics
    • Hunt for duplicate content
    • Set up Google Analytics, including Blogger
    • Utilize Indexing and Webmaster tools/search console

    Who This Book Is For


    Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.

    Authors and Affiliations

    • Wheaton, USA

      Todd Kelsey

    About the author

    Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

    Bibliographic Information

    • Book Title: Introduction to Search Engine Optimization

    • Book Subtitle: A Guide for Absolute Beginners

    • Authors: Todd Kelsey

    • DOI: https://doi.org/10.1007/978-1-4842-2851-7

    • Publisher: Apress Berkeley, CA

    • eBook Packages: Computer Science, Apress Access Books, Computer Science (R0)

    • Copyright Information: Todd Kelsey 2017

    • Softcover ISBN: 978-1-4842-2850-0Published: 21 June 2017

    • eBook ISBN: 978-1-4842-2851-7Published: 20 June 2017

    • Edition Number: 1

    • Number of Pages: XIV, 126

    • Number of Illustrations: 23 b/w illustrations, 146 illustrations in colour

    • Topics: Big Data, Online Marketing/Social Media

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