All Marketing/Advertising Titles
The Street Smart MBA
Steve Babitsky, James J. Mangraviti, Jr.
In The Street Smart MBA, Steve Babitsky and James J. Mangraviti, Jr., encourage aspiring and established business owners alike to ditch classor, better yet, ditch b-school altogetherand go back to the business basics with a series of ten simple steps that will do more for their company than the letters M, B, and A ever will.
The Community Manager's Playbook
In The Community Manager's Playbook, digital evangelist and brand marketer Lauren Perkins provides community managers and business leaders alike with the first guide to building, nourishing, and growing online communities that naturally sync with their company's offline marketing efforts.
Have Fun, Get Paid
In this invaluable guide to making a living doing what you love, bestselling author and seasoned entrepreneur Christopher Duncan teaches creative solopreneurs all the real-world skillsfrom marketing to sales to networkingthey need to become their own business.
Laurel J. Delaney
Exporting Essentials: Selling Products and Services to the World Successfully is for entrepreneurs and small business owners interested in taking their business to the next level of growth through exporting--both traditional methods and those taking advantage of the Internet.