Authors:
- Written for absolute beginners and new learners
- Written in easy-to-understand conversational language
- Provides an understanding of digital marketing and certifications that can help readers get interviews and jobs, or increase their current job skills
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Table of contents (8 chapters)
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Front Matter
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Back Matter
About this book
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn
- Understand basic functions for most social media tools, including how to get up and running
- See the benefits of social media tools and which one you should use for specific purposes
- Calculatethe real ROI expected from using specific tools
- Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
Authors and Affiliations
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Wheaton, USA
Todd Kelsey
About the author
Bibliographic Information
Book Title: Introduction to Social Media Marketing
Book Subtitle: A Guide for Absolute Beginners
Authors: Todd Kelsey
DOI: https://doi.org/10.1007/978-1-4842-2854-8
Publisher: Apress Berkeley, CA
eBook Packages: Computer Science, Apress Access Books, Computer Science (R0)
Copyright Information: Todd Kelsey 2017
Softcover ISBN: 978-1-4842-2853-1Published: 22 June 2017
eBook ISBN: 978-1-4842-2854-8Published: 21 June 2017
Edition Number: 1
Number of Pages: XII, 152
Number of Illustrations: 16 b/w illustrations, 226 illustrations in colour
Topics: Big Data, Online Marketing/Social Media