In Customer-Driven Community Management, digital evangelist and brand marketer Lauren Perkins provides community managers and business leaders alike with the first guide to building, nourishing, and growing online communities that naturally sync with their company's offline marketing efforts.
Business Journalism: How to Report on Business and Economics explains the techniques for journalists in reporting business news for various media: text (print and Internet), television, and radio. It also explains what basic knowledge journalists need to understand about the financial and business sectors.
If you haven't got a blog already, you want to start one, and want to find out how. If you've already got one, you want to know how to customize it, and make it look cooler than everybody else's. In either case, this is the ideal book for you.
WordPress is colorful and flexible, and includes a variety of themes, templates, and plug-ins for you to explore and utilize. Beginning WordPress 3 aims to address these for the beginner who wants to start using and developing with WordPress.
Beginning Google Blogger is a complete resource on how to create and manage a blog using Blogger. The book offers step-by-step instructions and visual aids which walk you through both the basics and advanced features of Blogger.