FOR IMMEDIATE RELEASE

Apress today announced it has published "The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed." With more than 10 billion apps downloaded from Apple’s iTunes App Store and approximately 15,000 new apps and updates submitted each week to the Apple app review team, it’s becoming increasingly difficult for new apps to get noticed. Without the necessary marketing plan and exposure, apps simply get lost in the endless stream of new software that floods the App Store on a daily basis.

“It’s now more important than ever to learn how to successfully promote your app to stand out from the vast sea of competitors,” Dave Wooldridge, software developer and author of "The Business of iPhone and iPad App Development," explains. “New developers have the unrealistic belief that if you build a good app, people will discover it and buy it. That couldn’t be further from the truth!”

For iPhone and iPad app developers, achieving consumer awareness and sales longevity requires organization and strategic planning. "The Business of iPhone and iPad App Development" instructs developers how to incorporate marketing and business savvy into the design and development process, giving an app the best possible chance to succeed in the App Store.

About "The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed"
The phenomenal success of the iPhone, iPod touch, and iPad has ushered in a “gold rush” for developers. However, with well over 350,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out from the crowd. "The Business of iPhone and iPad App Development" was written by experienced developers with business backgrounds. This book will show developers the steps needed to get a new app noticed. Updated and expanded for iOS 4, this book also covers the iAd framework and the In-App Purchase Store Kit API—enabling developers to balance keeping apps affordable while still achieving success.

About the Authors
As the founder of Electric Butterfly, Dave Wooldridge has been developing award-winning web sites and software for 15 years. When he’s not creating Mac and iOS apps, he can be found writing. Dave is the author of "The Developer Sketchbook" series, a co-author of "Beginning iPad Development for iPhone Developers" (Apress), and has written numerous articles for leading tech publications, including a monthly software marketing column for "MacTech" Magazine. He is also an adjunct professor for New York University's School of Continuing and Professional Studies (www.scps.nyu.edu), teaching "The Business Side of iPhone and iPad App Development," based on his Apress book.

Michael Schneider
At the beginning of 2009, Michael Schneider left the Silicon Valley technology firm Wilson Sonsini Goodrich & Rosati to found HiveBrain Software. HiveBrain publishes a variety of applications on the iTunes App Store, the most notable of which, TouchType, peaked at #13 in the U.S. App Store. Michael still practices law under the name Bitwise Legal, focusing on software and interactive media clients.

"The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed"
By Dave Wooldridge, Michael Schneider
ISBN13: 978-1-4302-3300-8
ISBN10: 1-4302-3300-1
450 pp.
Published March 29, 2011
Print Book Price: $29.99
eBook Price: $20.99