FOR IMMEDIATE RELEASE

New book helps digital asset managers take control and get the most out of their media in this burgeoning field.

The sharp and steady rise in digital documentation in the workplace has brought about the rapidly-growing field of digital asset management. DAMs are complex systems that create numerous opportunities and challenges, require substantial investment, and demand capable, specialized personnel. “Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos”—newly published by Apress in partnership with Intel—is an invaluable resource for those who are planning a digital asset management system or interested in becoming digital asset managers.

Author Elizabeth Ferguson Keathley is a board member of the DAM Foundation and has chaired both the Human Resources and Education committees. She has written, taught, and been an active part of conferences related to the arrangement, description, preservation, and access of digital information for more than ten years. From the difference between DAMs, CMSs, and WCMs to how DAM workflows will improve the modern workplace, Keathley explains the purpose of digital asset management systems and why an organization might need one. “Elizabeth translates the complex concepts of DAM solutions into an accessible and guided educational experience that builds understanding,” says Jeff Lawrence, Engagement Director at Celerity, a business acceleration consultancy.

“Digital Asset Management” guides readers through the concerns involved in selecting, staffing, and maintaining a DAM. Keathley provides readers with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options. Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, the book is a detailed resource for the vocabulary and procedures associated with digital asset management. It delivers the most useful information to those who find themselves in the bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool – the DAM.

Librarians, archivists, students, IT staff, project managers, and anyone involved with companies with a large volume of digital assets will benefit from the insights of “Digital Asset Management.”



ISBN: 9781430263760
196 Pages
User Level: Beginner to Advanced
Publication Date: April 1st, 2014
Available eBook Formats: EPUB, MOBI, PDF
Print Book Price: $39.99
eBook Price: $27.99

About the Author

Elizabeth Ferguson Keathley
is a board member of the DAM Foundation and has chaired both the Human Resources and Education committees. Currently Elizabeth is working with the University of British Columbia and the DAM Foundation to establish the first official certificate program for digital asset managers. One of the original UPS DAM team members for seven years, Elizabeth worked with her team to win the 2010 DAMMY award for best preservation, storage, or archives solution. She previously worked as a Preservation Field Services officer for the Southeastern Library Network, helping libraries, archives, and other cultural institutions meet preservation and access challenges by writing and teaching. Elizabeth has a MS in Archives Management from Simmons College, Boston.

About Apress Media

With more than 1,500 books in print and e-formats, Apress is the authoritative source for IT professionals, software developers, and business leaders all over the world. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world's leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications. For more information, please visit www.apress.com.