The age of the smartphone has begun. A Gartner report predicts that, by 2014, the smartphone market will boom with billions of dollars at stake. There are amazing opportunities for developers to create mobile applications that can be sold to millions of consumers worldwide.

In addition, there is a virtually untapped market that opened to the public this November: the Windows Phone Marketplace. Developing apps for the Microsoft Windows Phone 7 means having the chance to be first in this new market.

Henry Lee, Windows Phone 7 app developer and author of Apress’s latest book "Beginning Windows Phone 7 Development," identifies five advantages to the new Windows Phone 7 and Windows Phone Marketplace:

1) Microsoft did not invent any new languages or frameworks for the Windows Phone application platform. Developers will be able to program using Basic C# and .NET expertise.

2) Microsoft imposes hardware specifications on phone manufacturers, making it easy for developers to create an application without worrying about writing special code for specific devices. For any future release of the phone, developers are guaranteed that applications written today will work regardless of the brand of phone.

3) Microsoft Windows Phone 7 is a great consumer phone with features including multitouch, a beautiful user interface that implements a new modern design Microsoft has named Metro, social networking services like Facebook, and support for popular e-mail accounts such as Yahoo, Hotmail, Google, AOL, and Microsoft Exchange.

4) Microsoft Windows Phone 7 ships with Microsoft Office to readily read, edit, save, and synch any Word files, Excel spreadsheets, and other Office formats. This makes it a great phone for those who use Office at home or at work.

5) Microsoft Windows Phone 7 can integrate with Xbox LIVE, so it’s a great choice for gamers.

About "Beginning Windows Phone 7 Development"
Microsoft is injecting new energy into the smartphone marketplace with the sophisticated Windows Phone 7. This energy translates to new opportunities for mobile developers. "Beginning Windows Phone 7 Development" has been written specifically to seize these opportunities so you can begin creating applications for this exciting new mobile device platform. "Beginning Windows Phone 7 Development" starts with the basics, walking through the process of downloading and setting up the right development tools, including Visual Studio, Expression Blend, Silverlight SDK, and Windows Phone SDK. The book then takes a step-by-step approach through the development process to build and deploy a complete application with a highly sophisticated user interface. Finally, the book provides detailed guidance and instructions on selling applications through the Microsoft Phone Marketplace.

About the Authors
Henry Lee, founder of New Age Solution, is currently working on Silverlight and Windows Phone applications for each Line of Business Enterprise application. In particular, he is focusing on high-end data visualization tools for operations, and sales and marketing applications. Since founding New Age Solution, he has been active in the development community, speaking at IEEE in Jacksonville and the Orlando and Tampa Code Camps.

Eugene Chuvyrov is an independent .NET consultant in Jacksonville, Florida. He started working with Microsoft technologies when he graduated from college in 1998, and has been consistently delivering a positive return on investment to the clients that engage him. His most recent venture is an online event marketing startup,, which extends event creation, marketing, and electronic payments to anybody with Internet access. Eugene also facilitates the meetings of the Jacksonville Software Architecture Group.

"Beginning Windows Phone 7 Development"
By Henry Lee and Eugene Chuvyrov
ISBN13: 978-1-4302-3216-2
ISBN10: 1-4302-3216-1
450 pp.
Published Nov. 30, 2010
Print Book Price: $39.99
eBook Price: $27.99


Release Category: Book News by

Lisa Lau