FOR IMMEDIATE RELEASE

It’s in magazines and newspapers. It’s on television and radio. It’s on buses and billboards and pretty much everywhere you look (except for Apple stores, where it’s likely still sold out). It’s the iPad! Selling three million units in the first 80 days, this hot new touchscreen tablet from Apple is a runaway hit.

Every iPhone and iPod Touch app developer looking to take the next step is moving into the iPad arena. Right now there are more than 200,000 apps in the App Store. With the iPad’s ability to run most of these existing apps without any modifications, iPad users have immediate access to a vast catalog of apps.

Although an existing iPhone app may run fine on the iPad, these unmodified apps provide an inferior user experience. iPhone apps pale in comparison to the sheer beauty and flexibility of native iPad apps. At the end of the day, iPhone and iPad are inherently different beasts, with different form factors and capabilities that encourage different usage patterns.

iPhone apps were designed for the iPhone, while the iPad should be treated as an entirely new platform with its own set of design requirements. Dave Wooldridge author of Apress’s latest book "Beginning iPad Development for iPhone Developers: Mastering the iPad SDK" provides three useful tips for all iPhone developers who want to leverage their skills to master the iPad-exclusive frameworks and features to create professional apps for the iPad:

1) Design app interfaces optimized for the iPad by taking advantage of the new UIKit features:
* Popovers
* Split View Controllers
* Modal Views

2) Build powerful productivity solutions that utilize:
* New graphics functionality
* Core Text
* Document Sharing
* Advanced input methods

3) Take advantage of the iPad’s superior media capabilities with its new video and display options

About "Beginning iPad Development for iPhone Developers: Mastering the iPad SDK"
Best-selling authors Jack Nutting, Dave Wooldridge, and Dave Mark show iPhone developers how to master all of the iPad-exclusive frameworks and features in their latest book "Beginning iPad Development for iPhone Developers: Mastering the iPad SDK."

"Beginning iPad Development for iPhone Developers" is a comprehensive, easy-to-follow programming guide. It has all the answers for iPhone and iPod Touch app developers looking to move into iPad app development. The book covers everything an aspiring iPad developer needs to know to create great apps. Since many of the new features in iOS 3.2 are also present in iOS 4, this is one of the first books available that extensively covers several of the new APIs that iPhone developers are also eager to learn for creating iOS 4-optimized apps.

Table of Contents for Beginning iPad Development for iPhone Developers
1. Welcome to the Paradigm Shift
2. Getting Started with iPad Development
3. Exploring the iPhone SDK's New iPad Features
4. New Graphics Functionality
5. Using Core Text
6. Popovers
7. Video and Display
8. Split Views and Modal Modes
9. New Input Methods
10. Working with Documents
11. From iPhone to iPad
12. Additional Resources for iPad Development

About the Authors
As the founder of Electric Butterfly, Dave Wooldridge has been developing award-winning websites and software for 15 years. When he’s not creating Mac and iPhone apps, he can be found writing. Dave is the author of "The Business of iPhone App Development: Making and Marketing Apps that Succeed" and has written numerous articles for leading tech publications, including a monthly software marketing column for "MacTech" Magazine.

Jack Nutting has been using Cocoa since the olden days, long before it was even called Cocoa. He's used Cocoa and its predecessors to develop software for a wide range of industries and applications including gaming, graphic design, online digital distribution, telecommunications, finance, publishing, and travel. When he's not working on Mac or iPhone projects, he's developing web applications with Ruby on Rails. Jack is a passionate proponent of Objective-C and the Cocoa frameworks; he will speak at length on the virtues of dynamic dispatch and runtime class manipulations to anyone who'll listen (and even to some who won’t).

Dave Mark is a long-time Mac developer and author and has written a number of books on Macintosh development, including "Learn C on the Macintosh," "The Macintosh Programming Primer" series, and "Ultimate Mac Programming."

"Beginning iPad Development for iPhone Developers: Mastering the iPad SDK"
By Dave Wooldridge, Jack Nutting, David Mark
ISBN13: 978-1-4302-3021-2 / ISBN10: 1-4302-3021-5
272 pages
Published Jul 31, 2010
Print Book Price: $39.99
eBook Price: $27.99