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    <title><![CDATA[Press Room]]></title>
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    <pubDate>Fri, 24 May 2013 14:58:13 +0000</pubDate>
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      <title><![CDATA[Apress Makes it Easy to Crunch Big Data with Larry Pace’s “Beginning R”]]></title>
      <link>http://www.apress.com/pressroom/BeginningR/</link>
      <description><![CDATA[<i>Learn a statistical programming technology that can be run on UNIX, Windows or MacOS.</i>

<a href="http://www.apress.com/9781430245544"target="_blank">
<img src="http://extras.apress.com/images/covers/9781430245544.jpg"width="20%" height= "20%"style="display:block;border:none"/>
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Apress brings “R” knowledge to programmers with their new offering, <i>Beginning R</i>, by Larry Pace. R, a powerful open-source implementation of the statistical language S, allows users to crunch data and represent it graphically. Originally developed by AT&T, it can be used on UNIX, Windows and Mac Operating systems and is even being implemented into Oracle Database. As an author and educator, Dr. Pace takes a hands-on and example-based approach, incorporating best practices with clear explanations of statistical and graphical techniques.

As attendees of Oracle Open World can attest, R has grown since the Big Data wave and has since proven its relevance in the tech community. R has eclipsed S and the commercially-available S-Plus language, and has become the de facto standard for doing, teaching, and learning computational statistics.

In this book, Pace teaches readers where to get R and how to install it, how to import and export data and scripts, generate basic statistics and graphics and program in R to write custom functions. The title is an easy-to-read reference for working professionals, professors and students who want to learn and use R for basic statistics. It is the perfect book for anyone needing a free, capable, and powerful tool for exploring statistics and automating their use. The investment in learning R is sure to pay off in the long term as R continues to grow into the go-to language for statistical exploration and research.
For more information on <i>Beginning R</i>, please visit: <a href="http://www.apress.com/9781430245544" target="_blank">http://www.apress.com/9781430245544</a>.

<b>About the Author</b>
Dr. Larry Pace is a statistics author and educator, as well as a consultant. He lives in the upstate area of South Carolina in the town of Anderson. He is a professor of statistics, mathematics, psychology, management, and leadership. He has programmed in a variety of languages and scripting languages including R, Visual Basic, JavaScript, C##, PHP, APL, and in a long-ago world, Fortran IV. He writes books and tutorials on statistics, computers, and technology. He has also published many academic papers, and made dozens of presentations and lectures. He has consulted with Compaq Computers, AT&T, Xerox Corporation, the U.S. Navy, and International Paper. He has taught at Keiser University, Argosy University, Capella University, Ashford University, Anderson University (where he was the chair of the behavioral sciences department), Clemson University, Louisiana Tech University, LSU in Shreveport, the University of Tennessee, Cornell University, Rochester Institute of Technology, Rensselaer Polytechnic Institute, and the University of Georgia.

<b>About Apress Media</b> 
With more than 1,000 books in print and e-formats, Apress is the authoritative source for IT professionals, software developers, and business leaders all over the world. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world's leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications. For more information, please visit http://www.apress.com.]]></description>
      <pubDate>Wed, 24 Oct 2012 12:00:00 +0000</pubDate>
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    <item>
      <title><![CDATA[Apress Releases the Highly Anticipated “Pro C# 5.0 and the .NET 4.5 Framework” from Bestselling Author Andrew Troelsen]]></title>
      <link>http://www.apress.com/pressroom/Troelsen/</link>
      <description><![CDATA[<i>This C# bible is ready to take the Technology industry by storm as the most comprehensive reference guide to hit the market </i>

<a href= "http://www.apress.com/9781430242338" target="_blank">
<img src="http://extras.apress.com/images/covers/9781430242338.jpg" width="20%" height="20%" style="display:block;border:none" />
</a>

Andrew Troelsen maintains his reputation as an authority on the C# language with his long-awaited sixth edition of <i>Pro C# 5.0 and the .NET 4.5 Framework</i>, released by Apress Media today. This book has been the leader in C# books since the first edition was released in 2001 and continues to be the most all-inclusive resource available for developers.

Troelsen’s latest edition is the definitive guide on how best to use C# 5.0 together with the .NET 4.5 Platform. Microsoft's newest release has resulted in improvements across the whole scope of the technology. Troelsen has updated his book from cover to cover with particular emphasis upon the changes taking place with Windows 8, WPF 4.5 and Visual Studio 2012–all which are expected to greatly affect developers.

At a whopping 1,560 pages, <i>Pro C# 5.0 and the .NET 4.5 Framework</i> is a must-have for anyone that wants an all-encompassing reference guide to meet the day-to-day questions that will arise from the updates of these programs. This book is targeted to experienced software professionals or graduate students of computer science who are interested in the .NET Framework and C# language. Troelsen’s title can also be utilized by those developers who are using .NET for the first time or those writing applications using previous .NET versions, since it gives a well-rounded picture of Microsoft’s new technology.

For more information on <i>Pro C# 5.0 and the .NET 4.5 Framework</i>,  please visit <a href= http://www.apress.com/9781430242338>http://www.apress.com/9781430242338</a> . 

ISBN 978-1-4302-4233-8
1600 pages
User Level: Intermediate to Advanced
Publication Date: August 22, 2012
Available eBook Formats : EPUB, MOBI, PDF
Print Book Price : $59.99
eBook Price: $41.99

<b> About the Author</b>
Andrew Troelsen is a partner, trainer, and consultant at Intertech Inc., and is a leading authority on both .NET and COM. His book Pro C# 2005 and the .NET 2.0 Platform won the prestigious 2003 Referenceware Excellence Award. Troelsen has a degree in mathematical linguistics and South Asian studies from the University of Minnesota, and is a frequent speaker at numerous .NET-related conferences. You can check out his blog at Intertech.com.

<b>About Apress Media</b> 
With more than 1,000 books in print and e-formats, Apress is the authoritative source for IT professionals, software developers, and business leaders all over the world. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world's leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications. For more information, please visit http://www.apress.com]]></description>
      <pubDate>Wed, 22 Aug 2012 12:00:00 +0000</pubDate>
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    <item>
      <title><![CDATA[Apress Launches Adam Freeman’s Highly Anticipated “Metro Revealed” Books with a Free eBook Offer on May 1st. ]]></title>
      <link>http://www.apress.com/pressroom/pressroom/</link>
      <description><![CDATA[<b>Apress Launches Adam Freeman’s Highly Anticipated “Metro Revealed” Books with a Free eBook Offer on May 1st.</b>

<i>Get a first look at key features within Microsoft’s Windows 8 operating system with “Metro Revealed: Building Windows 8 Apps with HTML5 and JavaScript” and get it for FREE on May 1st!</i>


New York, NY (PRWEB) April 27, 2012

For the special debut of “Metro Revealed: Building Windows 8 apps with HTML5 and JavaScript,” Apress has taken the opportunity to offer free copies of the eBook on May 1, 2012 at apress.com. Developers awaiting a first look at Windows 8 app development can get ahead of the game with Apress’s brand new Metro Revealed books, written by veteran author, Adam Freeman. “Metro Revealed: Building Windows 8 apps with HTML5 and JavaScript” and “Metro Revealed: Building Windows 8 apps with XAML and C#” clearly explain how to create touch-enabled applications on both desktop and Windows Phone devices on the latest Metro application framework.

These books dive into no-fluff content, teaching users how to create Metro applications, apply a touch-enabled user interface, utilize the Metro persistence model to store app data and application state, and access the content remotely using Metro networking. Readers will have the opportunity to focus on how to package and deploy a Metro app in the Windows app store.
Freeman divides each book into two core topics, HTML5 and JavaScript or XAML and C# to zero in on the languages programmers use most. Metro Revealed is geared towards developers that are working with the Consumer Preview, allowing them to get ahead of the curve and fully understand the new features that the system is implementing.

Starting this May, Apress will also be rolling out its latest .NET titles in its Alpha program, which allows readers to get a first look at early, unedited content before a book’s final release. Alpha caters to users who want to get a head start in learning about the newest versions of Microsoft technologies.

For more information on Metro Revealed, please visit http://www.apress.com/9781430244882 and http://www.apress.com/9781430244912.

“Metro Revealed: Building Windows 8 apps with HTML5 and JavaScript”

    * ISBN: 978-1-4302-4491-2

*100 pages

    * User Level: Intermediate to Advanced
    * Publication Date: April 29, 2012
    * Available eBook Formats : EPUB, MOBI, PDF
    * Print Book Price : $14.99
    * eBook Price: $10.49

“Metro Revealed: Building Windows 8 apps with XAML and C#”

    * ISBN: 978-1-4302-4491-2 

*100 pages

    * User Level: Intermediate to Advanced
    * Publication Date: May 13, 2012
    * Available eBook Formats : EPUB, MOBI, PDF
    * Print Book Price : $14.99
    * eBook Price: $10.49

About the Author
Adam Freeman is an experienced IT professional who has held senior positions in a range of companies, most recently serving as chief technology officer and chief operating officer of a global bank. Now retired, he spends his time writing and training for his first competitive triathlon.]]></description>
      <pubDate>Fri, 27 Apr 2012 14:40:45 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Introducing GIMP for Absolute Beginners -The Only True Beginner's Guide on the Market for Open Source Graphics and Digital Imaging- Released by Apress Media.]]></title>
      <link>http://www.apress.com/pressroom/Gimp/</link>
      <description><![CDATA[<i>Whether you're a novice or professional, "GIMP for Absolute Beginners" will give you the necessary tools to begin graphic design from the ground up.</i>

Apress, the market leader for GIMP guides, releases "GIMP for Absolute Beginners" -the first beginner's guide for GIMP version 2.8 and the only all-inclusive beginner's guide being offered on the market today. GNU Image Manipulation Program (GIMP), a free software application, runs on Windows, Mac, and Linux systems, and contains nearly all of the components of its rival program, Photoshop. GIMP has been continually developed over the past 15 years and the 2012 GIMP version 2.8 features additions like Single-Window Mode and Paint Dynamics. Authors and GIMP experts, Jan Smith and Roman Joost, have taken this widespread tool and explained it in a clear and concise manner so that everyone from hobbyists to editing professionals can understand and utilize the concepts.

"There is nothing like the exhilarating feeling of transforming an ordinary image into a very good or even a great image. It is not so great if you are stuck or if you do not know how to do something in GIMP," Smith remarks in the introduction of the book. Smith and Joost make it a point to create a fun learning experience and leave no question unanswered. The book covers essential topics -from how to manage small photo alterations to creating original artwork without an already existing photo. Users are not expected to have an existing knowledge of GIMP and will learn the software from top to bottom.
Designers, photographers, graphic design newbies, and those who just like to edit photos and graphics for fun will all benefit from this comprehensive guide. 

To learn more about GIMP for Absolute Beginners, visit <a href="http://www.apress.com/9781430231684"target="_blank">www.apress.com/9781430231684</a>.

•	ISBN: 978-1-4302-3168-4
•	350 pages
•	User Level: Beginner
•	Publication Date: April 25th, 2012
•	Available eBook Formats : EPUB, MOBI, PDF
•	Print Book Price : $44.99
•	eBook Price: $31.49

<b>About the Authors</b>

Jan Smith discovered GIMP nine years ago while volunteering at Computerbank (a company that refurbishes donated computers and sells them cheaply to low-income users to help bridge the digital gap). Jan has assisted hundreds of low-income individuals become familiar with computers loaded with open-source software. 

Rooman Joost first learned about open-source software in 1997. He is the project manager of GIMP's user documentation and he has contributed code to GIMP. He has contributed to GIMP and Zope open-source projects for eight years. Roman has a Diplom-Informatiker (FH) from Anhalt University of Applied Sciences in Koethen, Germany. 

<b>About Apress Media</b>

Apress Media LLC is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. For more information about the innovative approach Apress takes to publishing, please visit http://www.apress.com.

]]></description>
      <pubDate>Wed, 25 Apr 2012 12:00:10 +0000</pubDate>
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    <item>
      <title><![CDATA[Using Arduino to Build Robots]]></title>
      <link>http://www.apress.com/pressroom/using-arduino-to-build-robots/</link>
      <description><![CDATA[Apress’s latest book, "Arduino Robotics," takes the versatility and accessibility of the Arduino platform to provide readers with hands-on instruction in building both basic and advanced robots. Using Arduino for robot building has become a very attractive option for electronics hobbyists because Arduino microcontrollers are inexpensive, Arduino software is open source (free to use and modify), Arduino is an easy-to-learn programming language derived from C++, and there is a strong, supportive online community of Arduino users. 

With a basic Arduino microcontroller and some metal or wood, nuts, bolts, screws, glue, and tape, anyone can make a robot come to life. "Arduino Robotics" helps readers express their creativity in designing and building a wide range of robots—from simple line-following and bump-sensor bots to more complex robots that can battle or even mow the lawn. 

About "Arduino Robotics"
"Arduino Robotics" shows readers how to use the Arduino platform to control a variety of different robots, providing step-by-step instructions on the entire robot-building process. This book teaches Arduino basics as well as the characteristics of the different types of motors used in robotics. "Arduino Robotics" starts with basic robots and moves on to more complex projects, including a GPS-enabled robot, a robotic lawn mower, a fighting bot, and even a DIY Segway-clone.

About the Authors
John-David Warren is an electronics hobbyist, builder, and relentless tinkerer. He has built many different projects ranging from an electric fishing pole to a remote-controlled lawn mower, which was featured on the cover of MAKE magazine in April 2010. In addition to building robots and remote-controlled toys, he enjoys automating everyday tasks, designing and etching PCBs, and lots of random things in between. J-D graduated from the University of Alabama at Birmingham with a degree in business management. 

Josh Adams is a software developer with more than ten years of professional experience building production-quality software and managing projects. He built a Tesla coil for a high-school science project that shot >27" bolts of lightning. Josh is Isotope Eleven’s lead architect and is responsible for overseeing architectural decisions and translating customer requirements into working software. Josh graduated from the University of Alabama at Birmingham (UAB) with degrees in both mathematics and philosophy. 

Harald Molle has been a computer engineer since 1984. He started his career by becoming a researcher at a university in the southwest of Germany before cofounding an embedded systems company. Harald is an expert scuba diver, a passion he is trying to combine with his work by developing a GPS-controlled robot to survey lakes. 

Arduino Robotics
By John-David Warren, Josh Adams, and Harald Molle
ISBN13: 978-1-4302-3183-7 
628 Pages 
Published July 18, 2011
Print Book Price: $39.99 
eBook Price: $27.99

]]></description>
      <pubDate>Tue, 19 Jul 2011 13:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[A Geek’s Guide to Advancing from Techie in the Trenches to CTO]]></title>
      <link>http://www.apress.com/pressroom/a-geeks-guide-to-advancing-from-techie-in-the-trenches-to-cto/</link>
      <description><![CDATA[Technical professionals typically dive deeply into small segments of technology—like writing lines of code or designing a circuit. As a result, techies often have trouble seeing the bigger picture and how their work supports an organization’s goals. But ignoring or dismissing the business or operational aspects of projects and products can lead to career stagnation. In fact, understanding the larger business environment is essential for those who want a higher management position, a competitive consulting gig, or the capability to one day start a business.  

Shailendra Kadre, author of Apress Business’s latest book "Going Corporate: A Geek's Guide" provides this advice, “Ultimately, technology professionals have to appreciate and understand business to succeed. By becoming aware of what’s important to your superiors, and what’s current in the industry, you will do your job better. And it will prepare you for bigger, more lucrative jobs that can amplify the positive impact you have in the companies you work for.”

Kadre notes that business topics—business transformation, enterprise application integration, legacy transformation, and strategic management—are required for any workers in the technology trenches wondering how to improve their career potential, technology professionals aiming for management positions, recently promoted managers with gaps in their business education, fresh graduates starting in the corporate world, and students in technical or business programs. There are important pieces of the business puzzle that all technology professionals must embrace and understand for a successful IT career.  

About "Going Corporate: A Geek's Guide"
"Going Corporate: A Geek's Guide" provides technology professionals—including programmers, engineers, designers, and analysts—the information they need to make the transition from entry-level techie to project manager, mid-level manager, consultant—or even CIO, CTO, or CEO. "Going Corporate: A Geek's Guide" shows technology workers how to gain the understanding and skills they need to become effective, promotable managers or sought-after consultants or freelancers. This book is designed to help readers gain management skills, insight, and practical understanding of essential business and operational topics. Readers will learn to develop project and program management skills, deliver service efficiently and improve processes, implement governance, analyze financial statements, and much more. After reading this book, technology professionals will understand such things as enterprise architecture, IT operations management, and strategic and financial management—and how each relates to the others. Detailed case studies help cement the understanding of how an IT organization and its workers succeed in the 21st century.

About the Author
Shailendra Kadre has more than 17 years of industry experience, including 15 years in the Information Technology domain with services and products companies such as Satyam Computer Services Ltd., TCS (Tata Consultancy Services), and Oracle Financial Services Software. He has handled large customer accounts with multi-location project teams and has handled many large IT outsourcing deals as a bid manager. He specializes in IT delivery and operations management. Kadre has also worked extensively in the manufacturing and capital markets sectors. On the technology side, he has hands-on experience designing and structuring complex web applications. Kadre holds a master’s degree in mechanical engineering from the Indian Institute of Technology (IIT) in Delhi. He is certified as a PMP and as a lead auditor for information security. He has published in the fields of management and IT consulting, mainly focusing on improving operational efficiencies and business transformation. Kadre is active as a writer and reviewer in various professional forums and trade journals. 

Going Corporate: A Geek's Guide
By Shailendra Kadre 
ISBN13: 978-1-4302-3701-3 
360 Pages 
Published June 10, 2011
Print Book price $29.99

About Apress Business
Apress Business books cover a wide variety of technical areas in the business arena. Topics of Apress Business books range across IT, management, finance, regulation, trends, investing, current events, legal issues, metrics, technical analysis, and project management. Apress Business covers three distinct subseries: “At Work,” “firstPress,” and “CA Press.” The At Work series offers a collection of enlightening interviews with prominent and influential leaders in specific and somewhat enigmatic job categories. Each At Work book delivers an engaging and revealing peek inside the inner workings of the jobs of leaders in areas like venture capital, gaming, computer coding, or advertising. The firstPress series—short and hard-hitting books on a diverse range of “must know” topics—covers such things as health care reform, the deficit, and investing in emerging markets. firstPress books offer timely, brief, unbiased looks at today’s complex business topics. The CA Press series is a strategic collaboration between the Fortune 500 company CA Technologies, Inc., and Apress to bring business and IT thought leadership books to market. CA Press provides books on numerous areas of business and technical topics for IT professionals, managers, and students.


]]></description>
      <pubDate>Thu, 09 Jun 2011 13:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[What is a 3D Printer?]]></title>
      <link>http://www.apress.com/pressroom/what-is-a-3d-printer/</link>
      <description><![CDATA[There’s been a lot of buzz around three-dimensional printers, amazing devices that are taking the DIY community by storm. But what exactly is a 3D printer and where are they sold? Unlike inkjet or laser printers that print with ink on paper, 3D printers apply melted plastic that cools and hardens. The plastic is applied in layers on a flat surface, creating the 3D effect. 3D printers can be purchased for around $10,000, but why spend that money when it can be built for a fraction of the cost?
 	
Patrick Hood-Daniel, co-author of Apress’s latest book "Printing in Plastic: Build Your Own 3D Printer" explains, “3D printers do not require a large number of tools, rocket science, or advanced skills to build. These machines can be built by anyone comfortable using common power tools, such as a table saw, circular saw, and drill press.”

"Printing in Plastic: Build Your Own 3D Printer" guides readers through the process of building a 3D printer step by step. Once the machine is built, the 3D printer can be connected to a computer and can print out designs using free and available software shared by others on the Internet. It can also be used to construct custom configurations.

About "Printing in Plastic: Build Your Own 3D Printer"
"Printing in Plastic: Build Your Own 3D Printer" is a gateway to the exciting world of personal fabrication. Aimed at creative people: crafters, carpenters, electronics hobbyists, and others comfortable working with their hands, "Printing in Plastic" leads readers through building a 3D printer based on blueprints downloaded from the author’s website. The “printer” or personal fabricator is capable of creating small parts and other objects from drops of molten plastic. Example projects get readers and enthusiasts started in designing and fabricating objects from plastic. 

About the Authors
Patrick Hood-Daniel is a hobbyist. In his day job, he is an urban designer trained in architecture and city planning at the University of Miami and University of California. But in his spare time, Patrick puts his skills from a previous career as a computer programmer to good use in building and operating computer numerical controlled (CNC) fabrication machines. He is the creative force behind www.buildyourcnc.com and is well-known for designing CNC machines that can be built at low cost by normal people, without any special or expensive tools.

James Floyd Kelly is a professional writer from Atlanta, Georgia. He has written numerous books on multiple subjects, including LEGO robotics, open source software, and building your own CNC machine. He is the editor-in-chief of the number one MINDSTORMS NXT blog, The NXT Step (www.thenxtstep.com), where he is joined by fellow NXT experts who share their knowledge and designs with other robot fans around the world.

Printing in Plastic: Build Your Own 3D Printer 
By Patrick Hood-Daniel and James Floyd Kelly 
ISBN13: 978-1-4302-3443-2 
350 pp. 
Published June 3, 2011
Print Book Price: $39.99 
eBook Price: $27.99

]]></description>
      <pubDate>Thu, 02 Jun 2011 16:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[New Android Development Books from Apress]]></title>
      <link>http://www.apress.com/pressroom/new-android-development-books-from-apress/</link>
      <description><![CDATA[There is incredible excitement over Android, especially now as Google’s fourth annual developer conference, Google I/O, takes place this week. Mario Zechner, author of Apress’s latest title, "Beginning Android Games" explains, “The annual Google I/O conference is an event every Android developer looks forward to each year. At Google I/O, the latest and greatest Google technologies and projects are revealed, among which Android has gained a special place in recent years.” 

For anyone planning to join the ranks of successful Android developers, Apress has published three new Android development titles: "Pro Android 3," "Beginning Android Games," and "Android Recipes: A Problem-Solution Approach." These books add to a comprehensive collection of books by Apress that covers all facets of Android development. 

About "Pro Android 3"
"Pro Android 3" shows readers how to build real-world and fun mobile applications using the latest Android SDK. This book covers everything from the fundamentals of building applications for embedded devices to advanced concepts such as custom 3D components.
By Satya Komatineni, Sayed Hashimi, and Dave MacLean 
ISBN13: 978-1-4302-3222-3 
950 pages 
Published April 21, 2011 
Print Book Price: $49.99/eBook Price: $34.99

About "Beginning Android Games"
"Beginning Android Games" offers everything you’ll need to join the ranks of successful Android game developers. Readers start with game design fundamentals and programming basics, and then progress toward creating a basic game engine and playable game.
By Mario Zechner
ISBN13: 978-1-4302-3042-7 
670 pages 
Published April 21, 2011
Print Book Price: $39.99/eBook Price: $27.99

About "Android Recipes: A Problem-Solution Approach"
"Android Recipes: A Problem-Solution Approach" features a host of solutions to practical problems and uses real-world code examples instead of abstract descriptions of complex concepts. This book helps readers rapidly understand and use Google's open source Android platform.
By Jeff Friesen and Dave Smith
ISBN13: 978-1-4302-3413-5 
450 pages 
Published April 27, 2011 
Print Book Price: $39.99/eBook Price: $27.99
http://www.apress.com/9781430234135
]]></description>
      <pubDate>Wed, 11 May 2011 13:15:05 +0000</pubDate>
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      <title><![CDATA[Achieving App Store Success with Effective iPhone and iPad App Marketing]]></title>
      <link>http://www.apress.com/pressroom/achieving-app-store-success-with-effective-iphone-and-ipad-app-marketing/</link>
      <description><![CDATA[Apress today announced it has published "The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed." With more than 10 billion apps downloaded from Apple’s iTunes App Store and approximately 15,000 new apps and updates submitted each week to the Apple app review team, it’s becoming increasingly difficult for new apps to get noticed. Without the necessary marketing plan and exposure, apps simply get lost in the endless stream of new software that floods the App Store on a daily basis. 

“It’s now more important than ever to learn how to successfully promote your app to stand out from the vast sea of competitors,” Dave Wooldridge, software developer and author of "The Business of iPhone and iPad App Development," explains. “New developers have the unrealistic belief that if you build a good app, people will discover it and buy it. That couldn’t be further from the truth!” 

For iPhone and iPad app developers, achieving consumer awareness and sales longevity requires organization and strategic planning. "The Business of iPhone and iPad App Development" instructs developers how to incorporate marketing and business savvy into the design and development process, giving an app the best possible chance to succeed in the App Store. 

About "The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed"
The phenomenal success of the iPhone, iPod touch, and iPad has ushered in a “gold rush” for developers. However, with well over 350,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out from the crowd. "The Business of iPhone and iPad App Development" was written by experienced developers with business backgrounds. This book will show developers the steps needed to get a new app noticed. Updated and expanded for iOS 4, this book also covers the iAd framework and the In-App Purchase Store Kit API—enabling developers to balance keeping apps affordable while still achieving success.

About the Authors
As the founder of Electric Butterfly, Dave Wooldridge has been developing award-winning web sites and software for 15 years. When he’s not creating Mac and iOS apps, he can be found writing. Dave is the author of "The Developer Sketchbook" series, a co-author of "Beginning iPad Development for iPhone Developers" (Apress), and has written numerous articles for leading tech publications, including a monthly software marketing column for "MacTech" Magazine. He is also an adjunct professor for New York University's School of Continuing and Professional Studies (www.scps.nyu.edu), teaching "The Business Side of iPhone and iPad App Development," based on his Apress book.

Michael Schneider
At the beginning of 2009, Michael Schneider left the Silicon Valley technology firm Wilson Sonsini Goodrich & Rosati to found HiveBrain Software. HiveBrain publishes a variety of applications on the iTunes App Store, the most notable of which, TouchType, peaked at #13 in the U.S. App Store. Michael still practices law under the name Bitwise Legal, focusing on software and interactive media clients. 

"The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed"
By Dave Wooldridge, Michael Schneider 
ISBN13: 978-1-4302-3300-8 
ISBN10: 1-4302-3300-1 
450 pp. 
Published March 29, 2011 
Print Book Price: $29.99 
eBook Price: $20.99
]]></description>
      <pubDate>Tue, 29 Mar 2011 12:00:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Apress Publishes Beginning iPhone 4 Development]]></title>
      <link>http://www.apress.com/pressroom/apress-publishes-beginning-iPhone-4-development/</link>
      <description><![CDATA[For iPhone, iPad, and iPod touch app developers, the release of version 4 of the iOS software development kit (SDK) has meant many useful improvements. Apple has provided a set of elegant, well-documented tools for developing iOS applications. iOS is an incredible computing platform and an exciting new frontier for mobile development.

"Beginning iPhone 4 Development," Apress’s latest title released today, offers a complete soup-to-nuts course in iOS development. The authors of the bestselling title "Beginning iPhone 3 Development," the most recommended book for Cocoa Touch developers, are back with the same excellent material completely updated for iOS 4 and written from the ground up using the latest version of Apple’s Xcode 3. 

Table of Contents
1.	Welcome to the Jungle
2.	Appeasing the Tiki Gods
3.	Handling Basic Interaction
4.	More User Interface Fun
5.	Autorotation and Autosizing
6.	Multiview Applications
7.	Tab Bars and Pickers
8.	Introduction to Table Views
9.	Navigation Controllers and Table Views
10.	iPad Interface
11.	Application Settings and User Defaults
12.	Basic Data Persistence
13.	Background Processing
14.	Drawing with Quartz and OpenGL
15.	Taps, Touches, and Gestures
16.	Where Am I? Finding Your Way with Core Location
17.	Whee! Gyro and Accelerometer!
18.	iPhone Camera and Photo Library
19.	Application Localization
20.	Where to Next?

About the Authors
Dave Mark is a long-time Mac developer and author who has written a number of books on Macintosh development including "Learn C on the Macintosh," the "Macintosh Programming Primer" series, and "Ultimate Mac Programming." His blog can be found at www.davemark.com.

Jack Nutting has been using Cocoa since the olden days, long before it was even called Cocoa. He's used Cocoa and its predecessors to develop software for a wide range of industries and applications including gaming, graphic design, online digital distribution, telecommunications, finance, publishing, and travel. When he's not working on Mac or iPhone projects, he's developing web applications with Ruby on Rails. Jack is a passionate proponent of Objective-C and the Cocoa frameworks. At the drop of a hat, he will speak at length on the virtues of dynamic dispatch and runtime class manipulations to anyone who'll listen (and even to some who won’t). He blogs from time to time at www.nuthole.com.

Jeff LaMarche is a long-time Mac and Apple iPhone developer. With over 20 years of programming experience, he’s written on Cocoa and Objective-C for "MacTech" Magazine, as well as articles for Apple’s Developer Technical Services website. He has experience working in enterprise software, both as a developer for PeopleSoft starting in the late 1990s, and then later as an independent consultant.

"Beginning iPhone 4 Development: Exploring the iOS SDK"
By Dave Mark, Jack Nutting, Jeff LaMarche 
ISBN13: 978-1-4302-3024-3 
ISBN10: 1-4302-3024-X 
680 pp. 
Published January 28, 2011 
Print Book Price: $39.99 
eBook Price: $27.99
]]></description>
      <pubDate>Mon, 31 Jan 2011 12:00:00 +0000</pubDate>
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