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    <title><![CDATA[Press Room]]></title>
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    <description><![CDATA[Press Room]]></description>
    <pubDate>Fri, 24 May 2013 12:38:04 +0000</pubDate>
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      <title><![CDATA[Apress Unveils Open Access Book Publishing Program for the Tech Community]]></title>
      <link>http://www.apress.com/pressroom/apress-open/</link>
      <description><![CDATA[<i>ApressOpen to Offer Free and Full Access to Professional-Level Content</i>

<img src="http://extras.apress.com/images/Apress_Open_Logo_a.png" style="display:block; border:none" width="150" />

Apress, a leading publisher of technology books, announces the launch of ApressOpen, a program that offers technology companies and professionals the opportunity to publish technical and business content under an open access model.  With ApressOpen, content will be freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community. 

In support of this launch, we are also pleased to announce that Apress is working with Intel Corporation to publish at least 10 books under the ApressOpen brand.  Intel is providing assistance with content architecture with resources from their Industry Education Office.    “Our aim is to publish content that is strategically aligned with industry-leading companies and globally-recognized, topic-expert authors who are on the cutting edge of innovative technologies.  Making the resulting content free and available to the widest possible audience will assure great, favorable impact for the computer industry and other industries over time.  We’re excited to work with Intel on some of our first ApressOpen titles, so that the computer industry may quickly benefit from Intel’s unique insights in computer innovation,” says Jeffrey M. Pepper, Assistant Publisher at Apress.

“The computer industry will benefit from Apress’ publishing expertise, and the new ApressOpen content distribution channel will accelerate the flow of important technical insights around the world.  Technical insights from technology experts, delivered at the right time, are critical to developers of computer hardware and software products, and IT professionals who employ the latest products,” said Richard Bowles, Managing Director of Intel’s Industry Education Office within Intel Labs.

ApressOpen content will be distributed on SpringerLink with over 122,000,000 unique visitors per year as well as on Apress.com, Intel.com, and all major eBook and database platforms. Apress is uniquely positioned to reach academic, professional, and individual markets around the globe.

<b>About Apress</b>

With more than 1,500 books in print and e-formats, Apress is the authoritative source for IT professionals, software developers, and business leaders all over the world.  Apress provides high-quality, technically reviewed content that helps serious technology professionals.  Since 2007, Apress has been part of Springer Science+Business Media, one of the world's leading scientific, technical, and medical publishing houses and a leader in open access publishing. For more information, please visit www.apress.com. 

<b>About Intel</b>

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.
]]></description>
      <pubDate>Mon, 08 Oct 2012 12:00:00 +0000</pubDate>
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      <title><![CDATA[Apress Launches "Apress Business" a New Line of Business Books]]></title>
      <link>http://www.apress.com/pressroom/apress-launches-apress-business-a-new-line-of-business-books/</link>
      <description><![CDATA[Apress today announced the introduction of "Apress Business," a new line of business books designed to meet the detailed information requirements of today’s business professionals. The announcement came at the BookExpo America (BEA) 2011 Conference in New York City. Titles cover technical areas of the business sector and topics including IT, management, finance, regulation, technical analysis, trends, project management, and current events that affect business people. "Apress Business" includes three distinct subseries: “At Work,” “firstPress,” and “CA Press.”

“We have seen the need for detailed, timely information, especially in more technical areas like regulation, IT management, and investing, is not being addressed effectively in the trade business book market. The speed, quality, and diversity of our print and electronic publishing process allows us to capitalize on hot topics and trends to bring books to market significantly faster than traditional business publishers,” says Jeffrey Pepper, Director of Business Development for Apress. “The success of our bestsellers "Founders at Work," "Coders at Work," "Managing Humans," "Smart and Getting Things Done," and other business titles revealed a market that we can take beyond our core audience of tech-savvy IT people.” 

“Apress has grown rapidly, becoming one of the leading publishers in the IT and technology markets where quality and speed are essential,” says Paul Manning, President of Apress. “We plan to grow this list quickly with over 20 titles this year, taking advantage of the extraordinary success of our “At Work” titles and our publishing speed to meet the needs of the public for current in-depth, unbiased information that will help them make well-considered business decisions.” 

The highly anticipated title "CIOs at Work" by bestselling author Edward Yourdon spearheads the "Apress Business" line launch. "CIOs at Work," which shows how the chief information officers at Fortune 500 companies go about their daily work, debuts next month along with "Going Corporate: A Geek’s Guide," "Health Care Reform Simplified," and CA Press books "Eliminating Us and Them,” and "Agile Marketing." Apress will have every title available for sale through all retail channels.

About "Apress Business"
"Apress Business" books cover a wide variety of technical areas in the business arena. Topics of "Apress Business" books range across IT, management, finance, regulation, trends, investing, current events, legal issues, metrics, technical analysis, and project management. "Apress Business" covers three distinct subseries: “At Work,” “firstPress,” and “CA Press.” The At Work series offers a collection of enlightening interviews with prominent and influential leaders in specific and somewhat enigmatic job categories. Each At Work book delivers an engaging and revealing peek inside the inner-workings of the jobs of leaders in areas like venture capital, gaming, computer coding, or advertising. The firstPress series—short and hard-hitting books on a diverse range of “must know” topics—covers such things as health care reform, the deficit, and investing in emerging markets. firstPress books offer timely, brief, unbiased looks at today’s complex business topics. The CA Press series is a strategic collaboration between the Fortune 500 company CA Technologies, Inc., and Apress to bring business and IT thought leadership books to market. CA Press provides books on numerous areas of business and technical topics for IT professionals, managers, and students. 


]]></description>
      <pubDate>Tue, 24 May 2011 13:00:00 +0000</pubDate>
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      <title><![CDATA[Apress eBooks Now Available on Barnes &amp; Noble Ebookstore]]></title>
      <link>http://www.apress.com/pressroom/apress-ebooks-now-available-on-barnes-noble-ebookstore/</link>
      <description><![CDATA[Barnes &amp; Noble, Inc., (NYSE: BKS), the world&rsquo;s largest bookseller, today announced that eBooks from technical publisher Apress, Inc. are now  available on the BN eBookstore (www.bn.com/ebooks).  Apress eBooks can be read on  Barnes &amp; Noble&rsquo;s NOOK family of full-featured dedicated eReading devices including the NOOK&trade; 3G  and the new NOOK Wi-Fi&reg;.  Customers can also access Apress eBooks on a wide range of platforms including hundreds of computing and mobile devices enabled with free BN eReader software and third-party eBook readers including iPad&trade;, iPhone&reg;, iPod touch&reg;, BlackBerry&reg;, and HTC HD2&trade;, PC and Mac&reg;&ndash; ensuring consumers the access to the content they want, anytime, anywhere. 
 
 &ldquo;We are excited to now offer the high-quality titles from Apress to our eBookstore customers,&rdquo; said Theresa Horner, Director of Digital Products for Barnes &amp; Noble.com. &ldquo;The B&amp;N eBookstore offers customers more than one million titles, newspapers and magazines, available for download in seconds.  As more consumers are discovering the joys of eReading, we&rsquo;re excited to help connect Barnes &amp; Noble&rsquo;s digital content offering from esteemed publishers such as Apress.&rdquo;

 &ldquo;The popularity of Apress eBooks among our tech savvy readers for over the past 6 years displays how important it is to us, as a leading technology publisher, to make our content accessible and available on eReaders like the exciting new NOOK,&rdquo; says Jeffrey Stonefield, Director of Marketing and Operations at Apress. &ldquo;Our work with the B&amp;N eBookstore demonstrates our commitment to reaching customers and making the eReading experience easy and enjoyable.&rdquo;

ABOUT NOOK&trade; from Barnes &amp; Noble
The most full-featured dedicated eBook Readers on the market, Barnes &amp; Noble&rsquo;s NOOK family marries innovative technology and sleek minimalist design with access to the Barnes &amp; Noble eBookstore of more than one million eBooks, newspapers and magazines. NOOK&#x27;s color touch screen for navigation along with a best-in-class E Ink display offer an immersive, enjoyable eReading experience. NOOK 3G offers both free 3G wireless and Wi-Fi connectivity and NOOK Wi-Fi features Wi-Fi connectivity. Barnes &amp; Noble is the only company to offer digital lending for a wide selection of eBooks through its LendMe&trade; technology available on all NOOK devices. In Barnes &amp; Noble stores, NOOK 3G and NOOK Wi-Fi customers can access free Wi-Fi connectivity, enjoy the beta Read In Store feature to browse many complete eBooks for free, and the More In Store program, which offers free, exclusive content and special promotions. Both NOOK models offer consumers great value with NOOK 3G available for $199 in Barnes &amp; Noble stores and www.nook.com, and NOOK Wi-Fi online for $149.  NOOK 3G is also available at Best Buy stores and www.bestbuy.com and NOOK Wi-Fi can be ordered at www.bestbuy.com. 

Wi-Fi&reg; is a registered trademark of the Wi-Fi Alliance.
AT&amp;T Wi-Fi requires Wi-Fi enabled device. Other restrictions apply. See www.attwifi.com for additional services, details and locations.

ABOUT BARNES &amp; NOBLE, INC.
Barnes &amp; Noble, Inc. (NYSE: BKS), the world&#x27;s largest bookseller and a Fortune 500 company, operates 717 bookstores in 50 states.  Barnes &amp; Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes &amp; Noble, also operates 633 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States.  Barnes &amp; Noble is the nation&#x27;s top bookseller brand for the seventh year in a row, as determined by a combination of the brand&#x27;s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend&reg; Brand Study by Harris Interactive&reg;.  Barnes &amp; Noble conducts its online business through Barnes &amp; Noble.com (www.bn.com), one of the Web&#x27;s largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks).  Through Barnes &amp; Noble&rsquo;s NOOKTM eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.
 
General information on Barnes &amp; Noble, Inc. can be obtained via the Internet by visiting the company&#x27;s corporate website: www.barnesandnobleinc.com.

NOOK&trade; is a trademark of Barnes &amp; Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

]]></description>
      <pubDate>Wed, 25 Aug 2010 12:00:00 +0000</pubDate>
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      <title><![CDATA[Apress Acquires New Series Called Made Simple ]]></title>
      <link>http://www.apress.com/pressroom/apress-acquires-new-series-called-made-simple/</link>
      <description><![CDATA[Apress today announced "iPad Made Simple," a new book that spearheads their new series called "Made Simple." Apress has acquired the "Made Simple" Series line of books from Made Simple Learning, a leading provider of BlackBerry, iPhone, and other Smartphone training videos and books.  The "Made Simple" Series is a collection of fun and easy-to-follow guides on particular mobile devices. The devices covered in Apress’s "Made Simple" Series include the Blackberry Bold, Blackberry Curve, Blackberry Storm 2, iPad, iPhone XG, and iPod Touch.

 “We are thrilled to launch the "Made Simple" Series, which will be an invaluable resource for people looking to get the most out of their handheld devices,” says Paul Manning, President of Apress. “These quality end-user mobile device books from Made Simple Learning are a great addition to the Apress portfolio of titles.”  

All the books in the "Made Simple" Series share the same style and format with illustrated explanations of key features, tips and tricks, and screen shots carefully annotated with step-by-step instructions. The books are written by two leading experts from Made Simple Learning, Martin Trautschold and Gary Mazo.

“We are very excited to be working with Apress, the top publisher in the mobile development space,” says Martin Trautschold, Founder and CEO of Made Simple Learning. “With the solid editorial and marketing expertise from Apress, we now have the market access to bring more quality books to consumers.”

The first book in the series, "iPad Made Simple," which is available today, explains all of the key features on the iPad. The book covers how to get started on the iPad with email, photos, iTunes, iBooks, Bluetooth, apps, games and more. 

About the "Made Simple" Series
The "Made Simple" Series of books has been created for the serious business of having fun. The "Made Simple" Series teaches novice, intermediate, and advanced level users of Blackberry Bold, Blackberry Curve, Blackberry Storm 2, iPad, iPhone XG, or iPod Touch how to get the most out of their device. All books are packed with illustrations, cool tips, time-saving short cuts, useful tricks, and hidden gems to organize, explore, and revolutionize the reader’s digital world. 

About Made Simple Learning
Made Simple Learning delivers low-risk, on-demand Smartphone training in the form of videos and books for RIM BlackBerry, Apple iPhone/iPod, and Palm webOS™ devices. Composed of a team with over 10,000 hours of experience working with BlackBerry devices, Made Simple Learning serves to accelerate the Smartphone enterprise roll-out process and enhance the productivity of users across an organization, dramatically reducing training costs and empowering enterprise customers to get the information they need. For more information about Made Simple Learning, please visit www.madesimplelearning.com. 
]]></description>
      <pubDate>Wed, 26 May 2010 12:01:01 +0000</pubDate>
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      <title><![CDATA[Apress Acquires the Rights to Publish Kapsoft’s iPhone Application Sketch Book]]></title>
      <link>http://www.apress.com/pressroom/apress-acquires-the-rights-to-publish-kapsofts-iphone-application-sketch-book/</link>
      <description><![CDATA[Apress today announced they have acquired the rights to publish Kapsoft’s "iPhone Application Sketch Book." The announcement came this evening during the Apress 'Meet the Authors' event taking place at the 360|iDev Conference. 

The "iPhone Application Sketch Book" is a bound notebook with 100 pages of to-scale iPhone design templates that provide iPhone app developers an organized place for sketches, preliminary wireframes, user interface designs, and notes. 

“I was excited to be approached by Apress, a first-class publisher,” says Dean Kaplan, creator and founder of Kapsoft. “The iPhone Application Sketch Book will make a great companion to Apress’s extensive line of iPhone development books.”

“When Apress first came across Kapsoft’s "iPhone Application Sketch Book," we knew it was a useful tool for new and expert iPhone app developers to map out their ideas,” says Jeff Stonefield, Director of Marketing for Apress.  “We are excited to add this sketch book to our excellent catalogue of iPhone development books.” 

Apress will have the "iPhone Application Sketch Book" available for sale through all retail channels in November 2009. To honor this event, every attendee at 360|iDev received a free "iPhone Application Sketch Book" courtesy of Apress. 360|iDev is a four-day conference whose goal is to bring together the best and brightest of the world’s iPhone development community.

About Kapsoft 
Kapsoft, based in Philadelphia, PA, provides a host of consulting services including Software Architecture and Design, iPhone Programming, iPhone Accessory Design, and Enterprise Cloud-based programming. Kapsoft is a member of the Made for iPod and Works with iPhone licensing programs. Kapsoft created the "iPhone Application Sketch Book" in June 2009. For more information please visit  www.kapsoft.com.  

]]></description>
      <pubDate>Mon, 28 Sep 2009 12:01:01 +0000</pubDate>
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      <title><![CDATA[Apress Becomes Official Sponsor of 360|iDev Conference]]></title>
      <link>http://www.apress.com/pressroom/apress-becomes-official-sponsor-of-360idev-conference/</link>
      <description><![CDATA[Apress today announced they have become the official sponsor of 360|iDev, the largest iPhone and iPod Touch developer conference in the world. The conference takes place in Denver, Colorado, from September 27 – 30, 2009. 

“Being a fan of their iPhone Development books, I’m thrilled to have Apress as the official 360|iDev sponsor,” says Tom Ortega, 360|Conferences co-founder. “360|iDev helps discover new community talent, while Apress helps them find their voice in the development space.  It’s that synergy that makes this partnership so great.”

“360|iDev has a fantastic line-up of speakers and wonderful opportunities during the event for developers to network and share stories. Eight Apress authors are leading sessions at this conference,” says Paul Manning, President and Publisher of Apress.  “As the official sponsor, we are doing all that we can to support our authors and this great event.” 

As the official 360|iDev conference sponsor, Apress will provide a wide range of support to the conference with complimentary books, exclusive print and eBook discounts for attendees, and by hosting a premier Apress author signing event during the conference.

360|iDev is a four day event returning for its second time with an expected attendance of 300 iPhone enthusiasts. The conference will conduct 40 sessions divided among three tracks covering everything from an introduction to MapKit to advanced  HYPERLINK "http://www.ipodobserver.com/ipo/article/iphone_developer_conference_to_be_in_denver_sep_27-30/" \t "undefined" OpenGL ES. 

About 360|Conferences 
From the organizers of 360|Flex, 360|iDev is an annual conference whose goal is to bring together the world’s best and brightest of the iPhone development community. 360|iDev will take place September 27 to 30, 2009, at the Curtis Hotel in Denver, CO. For more information and to view the full conference schedule, please visit HYPERLINK "http://www.360idev.com"www.360idev.com.]]></description>
      <pubDate>Tue, 08 Sep 2009 12:01:01 +0000</pubDate>
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