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Apress Launches "Apress Business" a New Line of Business Books

May 24, 2011 9:00:00 AM

Apress today announced the introduction of "Apress Business," a new line of business books designed to meet the detailed information requirements of today’s business professionals. The announcement came at the BookExpo America (BEA) 2011 Conference in New York City. Titles cover technical areas of the business sector and topics including IT, management, finance, regulation, technical analysis, trends, project management, and current events that affect business people. "Apress Business" Read More

Filed under: Company News by Lisa Lau

New Android Development Books from Apress

May 11, 2011 9:15:05 AM

There is incredible excitement over Android, especially now as Google’s fourth annual developer conference, Google I/O, takes place this week. Mario Zechner, author of Apress’s latest title, "Beginning Android Games" explains, “The annual Google I/O conference is an event every Android developer looks forward to each year. At Google I/O, the latest and greatest Google technologies and projects are revealed, among which Android has gained a special place in recent years.” For anyone Read More

Filed under: Book News by Lisa Lau

Achieving App Store Success with Effective iPhone and iPad App Marketing

Mar 29, 2011 8:00:00 AM

Apress today announced it has published "The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed." With more than 10 billion apps downloaded from Apple’s iTunes App Store and approximately 15,000 new apps and updates submitted each week to the Apple app review team, it’s becoming increasingly difficult for new apps to get noticed. Without the necessary marketing plan and exposure, apps simply get lost in the endless stream of new software that floods the App Read More

Filed under: Book News by Lisa Lau

Apress Publishes Beginning iPhone 4 Development

Jan 31, 2011 7:00:00 AM

For iPhone, iPad, and iPod touch app developers, the release of version 4 of the iOS software development kit (SDK) has meant many useful improvements. Apple has provided a set of elegant, well-documented tools for developing iOS applications. iOS is an incredible computing platform and an exciting new frontier for mobile development. "Beginning iPhone 4 Development," Apress’s latest title released today, offers a complete soup-to-nuts course in iOS development. The authors of the Read More

Filed under: Book News by Lisa Lau

New Guidebook for Your Droid

Jan 4, 2011 10:00:00 AM

For all Droid smartphone owners, Apress’s latest book "Droids Made Simple" is a new handy book available to help get the most out of the Droid, Droid X, Droid 2, and Droid 2 Global device. Authors Gary Mazo, Martin Trautschold, and Marziah Karch provide hundreds of annotated screenshots, clear instructions, step-by-step directions, tips, and tricks to transform readers into Droid experts. About "Droids Made Simple: For the Droid, Droid X, Droid 2, and Droid 2 Global" If you have a Droid Read More

Filed under: Book News by Lisa Lau

iPads and iPhones in the Enterprise

Dec 7, 2010 12:30:00 PM

The iPhone, iPad, and iPod touch are feature-rich, extensible, and can integrate with practically any existing enterprise solution. They all have features developed almost expressly to satisfy the needs of organizations of all sizes. Do you have colleagues who are eager to use iPhones and iPads for business? Are you an IT professional engaged in deploying the iPhone and/or iPad in your company or organization? Charles Edge, author of Apress’s latest book, Enterprise iPhone and iPad Read More

Filed under: Book News by Lisa Lau

Five Reasons to Start Windows Phone 7 App Development

Nov 30, 2010 7:00:00 AM

The age of the smartphone has begun. A Gartner report predicts that, by 2014, the smartphone market will boom with billions of dollars at stake. There are amazing opportunities for developers to create mobile applications that can be sold to millions of consumers worldwide. In addition, there is a virtually untapped market that opened to the public this November: the Windows Phone Marketplace. Developing apps for the Microsoft Windows Phone 7 means having the chance to be first in this new Read More

Filed under: Book News by Lisa Lau

Apple's Holiday Gift Guide - The New iPod touch

Nov 18, 2010 8:00:00 AM

The new iPod touch is one of the devices that appears on Apple's Holiday Gift Guide. And there are plenty of reasons. The iPod touch is a powerful and versatile media player, eBook reader, gaming machine, and life organizer that allows users to do things like surf the web, check email, make calls, and video chat. Gary Mazo, co-author of Apress's latest book "iPod touch Made Simple," predicts "the new iPod touch will be appearing over and over on holiday wish lists. It's because the iPod Read More

Filed under: Book News by Lisa Lau

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