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    <title><![CDATA[Press Room]]></title>
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    <pubDate>Fri, 24 May 2013 09:46:27 +0000</pubDate>
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      <title><![CDATA[Apress Makes it Easy to Crunch Big Data with Larry Pace’s “Beginning R”]]></title>
      <link>http://www.apress.com/pressroom/BeginningR/</link>
      <description><![CDATA[<i>Learn a statistical programming technology that can be run on UNIX, Windows or MacOS.</i>

<a href="http://www.apress.com/9781430245544"target="_blank">
<img src="http://extras.apress.com/images/covers/9781430245544.jpg"width="20%" height= "20%"style="display:block;border:none"/>
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Apress brings “R” knowledge to programmers with their new offering, <i>Beginning R</i>, by Larry Pace. R, a powerful open-source implementation of the statistical language S, allows users to crunch data and represent it graphically. Originally developed by AT&T, it can be used on UNIX, Windows and Mac Operating systems and is even being implemented into Oracle Database. As an author and educator, Dr. Pace takes a hands-on and example-based approach, incorporating best practices with clear explanations of statistical and graphical techniques.

As attendees of Oracle Open World can attest, R has grown since the Big Data wave and has since proven its relevance in the tech community. R has eclipsed S and the commercially-available S-Plus language, and has become the de facto standard for doing, teaching, and learning computational statistics.

In this book, Pace teaches readers where to get R and how to install it, how to import and export data and scripts, generate basic statistics and graphics and program in R to write custom functions. The title is an easy-to-read reference for working professionals, professors and students who want to learn and use R for basic statistics. It is the perfect book for anyone needing a free, capable, and powerful tool for exploring statistics and automating their use. The investment in learning R is sure to pay off in the long term as R continues to grow into the go-to language for statistical exploration and research.
For more information on <i>Beginning R</i>, please visit: <a href="http://www.apress.com/9781430245544" target="_blank">http://www.apress.com/9781430245544</a>.

<b>About the Author</b>
Dr. Larry Pace is a statistics author and educator, as well as a consultant. He lives in the upstate area of South Carolina in the town of Anderson. He is a professor of statistics, mathematics, psychology, management, and leadership. He has programmed in a variety of languages and scripting languages including R, Visual Basic, JavaScript, C##, PHP, APL, and in a long-ago world, Fortran IV. He writes books and tutorials on statistics, computers, and technology. He has also published many academic papers, and made dozens of presentations and lectures. He has consulted with Compaq Computers, AT&T, Xerox Corporation, the U.S. Navy, and International Paper. He has taught at Keiser University, Argosy University, Capella University, Ashford University, Anderson University (where he was the chair of the behavioral sciences department), Clemson University, Louisiana Tech University, LSU in Shreveport, the University of Tennessee, Cornell University, Rochester Institute of Technology, Rensselaer Polytechnic Institute, and the University of Georgia.

<b>About Apress Media</b> 
With more than 1,000 books in print and e-formats, Apress is the authoritative source for IT professionals, software developers, and business leaders all over the world. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world's leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications. For more information, please visit http://www.apress.com.]]></description>
      <pubDate>Wed, 24 Oct 2012 12:00:00 +0000</pubDate>
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    <item>
      <title><![CDATA[Apress Unveils Open Access Book Publishing Program for the Tech Community]]></title>
      <link>http://www.apress.com/pressroom/apress-open/</link>
      <description><![CDATA[<i>ApressOpen to Offer Free and Full Access to Professional-Level Content</i>

<img src="http://extras.apress.com/images/Apress_Open_Logo_a.png" style="display:block; border:none" width="150" />

Apress, a leading publisher of technology books, announces the launch of ApressOpen, a program that offers technology companies and professionals the opportunity to publish technical and business content under an open access model.  With ApressOpen, content will be freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community. 

In support of this launch, we are also pleased to announce that Apress is working with Intel Corporation to publish at least 10 books under the ApressOpen brand.  Intel is providing assistance with content architecture with resources from their Industry Education Office.    “Our aim is to publish content that is strategically aligned with industry-leading companies and globally-recognized, topic-expert authors who are on the cutting edge of innovative technologies.  Making the resulting content free and available to the widest possible audience will assure great, favorable impact for the computer industry and other industries over time.  We’re excited to work with Intel on some of our first ApressOpen titles, so that the computer industry may quickly benefit from Intel’s unique insights in computer innovation,” says Jeffrey M. Pepper, Assistant Publisher at Apress.

“The computer industry will benefit from Apress’ publishing expertise, and the new ApressOpen content distribution channel will accelerate the flow of important technical insights around the world.  Technical insights from technology experts, delivered at the right time, are critical to developers of computer hardware and software products, and IT professionals who employ the latest products,” said Richard Bowles, Managing Director of Intel’s Industry Education Office within Intel Labs.

ApressOpen content will be distributed on SpringerLink with over 122,000,000 unique visitors per year as well as on Apress.com, Intel.com, and all major eBook and database platforms. Apress is uniquely positioned to reach academic, professional, and individual markets around the globe.

<b>About Apress</b>

With more than 1,500 books in print and e-formats, Apress is the authoritative source for IT professionals, software developers, and business leaders all over the world.  Apress provides high-quality, technically reviewed content that helps serious technology professionals.  Since 2007, Apress has been part of Springer Science+Business Media, one of the world's leading scientific, technical, and medical publishing houses and a leader in open access publishing. For more information, please visit www.apress.com. 

<b>About Intel</b>

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.
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      <pubDate>Mon, 08 Oct 2012 12:00:00 +0000</pubDate>
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    <item>
      <title><![CDATA[Apress Releases the Highly Anticipated “Pro C# 5.0 and the .NET 4.5 Framework” from Bestselling Author Andrew Troelsen]]></title>
      <link>http://www.apress.com/pressroom/Troelsen/</link>
      <description><![CDATA[<i>This C# bible is ready to take the Technology industry by storm as the most comprehensive reference guide to hit the market </i>

<a href= "http://www.apress.com/9781430242338" target="_blank">
<img src="http://extras.apress.com/images/covers/9781430242338.jpg" width="20%" height="20%" style="display:block;border:none" />
</a>

Andrew Troelsen maintains his reputation as an authority on the C# language with his long-awaited sixth edition of <i>Pro C# 5.0 and the .NET 4.5 Framework</i>, released by Apress Media today. This book has been the leader in C# books since the first edition was released in 2001 and continues to be the most all-inclusive resource available for developers.

Troelsen’s latest edition is the definitive guide on how best to use C# 5.0 together with the .NET 4.5 Platform. Microsoft's newest release has resulted in improvements across the whole scope of the technology. Troelsen has updated his book from cover to cover with particular emphasis upon the changes taking place with Windows 8, WPF 4.5 and Visual Studio 2012–all which are expected to greatly affect developers.

At a whopping 1,560 pages, <i>Pro C# 5.0 and the .NET 4.5 Framework</i> is a must-have for anyone that wants an all-encompassing reference guide to meet the day-to-day questions that will arise from the updates of these programs. This book is targeted to experienced software professionals or graduate students of computer science who are interested in the .NET Framework and C# language. Troelsen’s title can also be utilized by those developers who are using .NET for the first time or those writing applications using previous .NET versions, since it gives a well-rounded picture of Microsoft’s new technology.

For more information on <i>Pro C# 5.0 and the .NET 4.5 Framework</i>,  please visit <a href= http://www.apress.com/9781430242338>http://www.apress.com/9781430242338</a> . 

ISBN 978-1-4302-4233-8
1600 pages
User Level: Intermediate to Advanced
Publication Date: August 22, 2012
Available eBook Formats : EPUB, MOBI, PDF
Print Book Price : $59.99
eBook Price: $41.99

<b> About the Author</b>
Andrew Troelsen is a partner, trainer, and consultant at Intertech Inc., and is a leading authority on both .NET and COM. His book Pro C# 2005 and the .NET 2.0 Platform won the prestigious 2003 Referenceware Excellence Award. Troelsen has a degree in mathematical linguistics and South Asian studies from the University of Minnesota, and is a frequent speaker at numerous .NET-related conferences. You can check out his blog at Intertech.com.

<b>About Apress Media</b> 
With more than 1,000 books in print and e-formats, Apress is the authoritative source for IT professionals, software developers, and business leaders all over the world. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world's leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications. For more information, please visit http://www.apress.com]]></description>
      <pubDate>Wed, 22 Aug 2012 12:00:00 +0000</pubDate>
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    <item>
      <title><![CDATA[Apress Launches Adam Freeman’s Highly Anticipated “Metro Revealed” Books with a Free eBook Offer on May 1st. ]]></title>
      <link>http://www.apress.com/pressroom/pressroom/</link>
      <description><![CDATA[<b>Apress Launches Adam Freeman’s Highly Anticipated “Metro Revealed” Books with a Free eBook Offer on May 1st.</b>

<i>Get a first look at key features within Microsoft’s Windows 8 operating system with “Metro Revealed: Building Windows 8 Apps with HTML5 and JavaScript” and get it for FREE on May 1st!</i>


New York, NY (PRWEB) April 27, 2012

For the special debut of “Metro Revealed: Building Windows 8 apps with HTML5 and JavaScript,” Apress has taken the opportunity to offer free copies of the eBook on May 1, 2012 at apress.com. Developers awaiting a first look at Windows 8 app development can get ahead of the game with Apress’s brand new Metro Revealed books, written by veteran author, Adam Freeman. “Metro Revealed: Building Windows 8 apps with HTML5 and JavaScript” and “Metro Revealed: Building Windows 8 apps with XAML and C#” clearly explain how to create touch-enabled applications on both desktop and Windows Phone devices on the latest Metro application framework.

These books dive into no-fluff content, teaching users how to create Metro applications, apply a touch-enabled user interface, utilize the Metro persistence model to store app data and application state, and access the content remotely using Metro networking. Readers will have the opportunity to focus on how to package and deploy a Metro app in the Windows app store.
Freeman divides each book into two core topics, HTML5 and JavaScript or XAML and C# to zero in on the languages programmers use most. Metro Revealed is geared towards developers that are working with the Consumer Preview, allowing them to get ahead of the curve and fully understand the new features that the system is implementing.

Starting this May, Apress will also be rolling out its latest .NET titles in its Alpha program, which allows readers to get a first look at early, unedited content before a book’s final release. Alpha caters to users who want to get a head start in learning about the newest versions of Microsoft technologies.

For more information on Metro Revealed, please visit http://www.apress.com/9781430244882 and http://www.apress.com/9781430244912.

“Metro Revealed: Building Windows 8 apps with HTML5 and JavaScript”

    * ISBN: 978-1-4302-4491-2

*100 pages

    * User Level: Intermediate to Advanced
    * Publication Date: April 29, 2012
    * Available eBook Formats : EPUB, MOBI, PDF
    * Print Book Price : $14.99
    * eBook Price: $10.49

“Metro Revealed: Building Windows 8 apps with XAML and C#”

    * ISBN: 978-1-4302-4491-2 

*100 pages

    * User Level: Intermediate to Advanced
    * Publication Date: May 13, 2012
    * Available eBook Formats : EPUB, MOBI, PDF
    * Print Book Price : $14.99
    * eBook Price: $10.49

About the Author
Adam Freeman is an experienced IT professional who has held senior positions in a range of companies, most recently serving as chief technology officer and chief operating officer of a global bank. Now retired, he spends his time writing and training for his first competitive triathlon.]]></description>
      <pubDate>Fri, 27 Apr 2012 14:40:45 +0000</pubDate>
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    <item>
      <title><![CDATA[Introducing GIMP for Absolute Beginners -The Only True Beginner's Guide on the Market for Open Source Graphics and Digital Imaging- Released by Apress Media.]]></title>
      <link>http://www.apress.com/pressroom/Gimp/</link>
      <description><![CDATA[<i>Whether you're a novice or professional, "GIMP for Absolute Beginners" will give you the necessary tools to begin graphic design from the ground up.</i>

Apress, the market leader for GIMP guides, releases "GIMP for Absolute Beginners" -the first beginner's guide for GIMP version 2.8 and the only all-inclusive beginner's guide being offered on the market today. GNU Image Manipulation Program (GIMP), a free software application, runs on Windows, Mac, and Linux systems, and contains nearly all of the components of its rival program, Photoshop. GIMP has been continually developed over the past 15 years and the 2012 GIMP version 2.8 features additions like Single-Window Mode and Paint Dynamics. Authors and GIMP experts, Jan Smith and Roman Joost, have taken this widespread tool and explained it in a clear and concise manner so that everyone from hobbyists to editing professionals can understand and utilize the concepts.

"There is nothing like the exhilarating feeling of transforming an ordinary image into a very good or even a great image. It is not so great if you are stuck or if you do not know how to do something in GIMP," Smith remarks in the introduction of the book. Smith and Joost make it a point to create a fun learning experience and leave no question unanswered. The book covers essential topics -from how to manage small photo alterations to creating original artwork without an already existing photo. Users are not expected to have an existing knowledge of GIMP and will learn the software from top to bottom.
Designers, photographers, graphic design newbies, and those who just like to edit photos and graphics for fun will all benefit from this comprehensive guide. 

To learn more about GIMP for Absolute Beginners, visit <a href="http://www.apress.com/9781430231684"target="_blank">www.apress.com/9781430231684</a>.

•	ISBN: 978-1-4302-3168-4
•	350 pages
•	User Level: Beginner
•	Publication Date: April 25th, 2012
•	Available eBook Formats : EPUB, MOBI, PDF
•	Print Book Price : $44.99
•	eBook Price: $31.49

<b>About the Authors</b>

Jan Smith discovered GIMP nine years ago while volunteering at Computerbank (a company that refurbishes donated computers and sells them cheaply to low-income users to help bridge the digital gap). Jan has assisted hundreds of low-income individuals become familiar with computers loaded with open-source software. 

Rooman Joost first learned about open-source software in 1997. He is the project manager of GIMP's user documentation and he has contributed code to GIMP. He has contributed to GIMP and Zope open-source projects for eight years. Roman has a Diplom-Informatiker (FH) from Anhalt University of Applied Sciences in Koethen, Germany. 

<b>About Apress Media</b>

Apress Media LLC is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. For more information about the innovative approach Apress takes to publishing, please visit http://www.apress.com.

]]></description>
      <pubDate>Wed, 25 Apr 2012 12:00:10 +0000</pubDate>
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      <title><![CDATA[Using Arduino to Build Robots]]></title>
      <link>http://www.apress.com/pressroom/using-arduino-to-build-robots/</link>
      <description><![CDATA[Apress’s latest book, "Arduino Robotics," takes the versatility and accessibility of the Arduino platform to provide readers with hands-on instruction in building both basic and advanced robots. Using Arduino for robot building has become a very attractive option for electronics hobbyists because Arduino microcontrollers are inexpensive, Arduino software is open source (free to use and modify), Arduino is an easy-to-learn programming language derived from C++, and there is a strong, supportive online community of Arduino users. 

With a basic Arduino microcontroller and some metal or wood, nuts, bolts, screws, glue, and tape, anyone can make a robot come to life. "Arduino Robotics" helps readers express their creativity in designing and building a wide range of robots—from simple line-following and bump-sensor bots to more complex robots that can battle or even mow the lawn. 

About "Arduino Robotics"
"Arduino Robotics" shows readers how to use the Arduino platform to control a variety of different robots, providing step-by-step instructions on the entire robot-building process. This book teaches Arduino basics as well as the characteristics of the different types of motors used in robotics. "Arduino Robotics" starts with basic robots and moves on to more complex projects, including a GPS-enabled robot, a robotic lawn mower, a fighting bot, and even a DIY Segway-clone.

About the Authors
John-David Warren is an electronics hobbyist, builder, and relentless tinkerer. He has built many different projects ranging from an electric fishing pole to a remote-controlled lawn mower, which was featured on the cover of MAKE magazine in April 2010. In addition to building robots and remote-controlled toys, he enjoys automating everyday tasks, designing and etching PCBs, and lots of random things in between. J-D graduated from the University of Alabama at Birmingham with a degree in business management. 

Josh Adams is a software developer with more than ten years of professional experience building production-quality software and managing projects. He built a Tesla coil for a high-school science project that shot >27" bolts of lightning. Josh is Isotope Eleven’s lead architect and is responsible for overseeing architectural decisions and translating customer requirements into working software. Josh graduated from the University of Alabama at Birmingham (UAB) with degrees in both mathematics and philosophy. 

Harald Molle has been a computer engineer since 1984. He started his career by becoming a researcher at a university in the southwest of Germany before cofounding an embedded systems company. Harald is an expert scuba diver, a passion he is trying to combine with his work by developing a GPS-controlled robot to survey lakes. 

Arduino Robotics
By John-David Warren, Josh Adams, and Harald Molle
ISBN13: 978-1-4302-3183-7 
628 Pages 
Published July 18, 2011
Print Book Price: $39.99 
eBook Price: $27.99

]]></description>
      <pubDate>Tue, 19 Jul 2011 13:00:00 +0000</pubDate>
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    <item>
      <title><![CDATA[A Geek’s Guide to Advancing from Techie in the Trenches to CTO]]></title>
      <link>http://www.apress.com/pressroom/a-geeks-guide-to-advancing-from-techie-in-the-trenches-to-cto/</link>
      <description><![CDATA[Technical professionals typically dive deeply into small segments of technology—like writing lines of code or designing a circuit. As a result, techies often have trouble seeing the bigger picture and how their work supports an organization’s goals. But ignoring or dismissing the business or operational aspects of projects and products can lead to career stagnation. In fact, understanding the larger business environment is essential for those who want a higher management position, a competitive consulting gig, or the capability to one day start a business.  

Shailendra Kadre, author of Apress Business’s latest book "Going Corporate: A Geek's Guide" provides this advice, “Ultimately, technology professionals have to appreciate and understand business to succeed. By becoming aware of what’s important to your superiors, and what’s current in the industry, you will do your job better. And it will prepare you for bigger, more lucrative jobs that can amplify the positive impact you have in the companies you work for.”

Kadre notes that business topics—business transformation, enterprise application integration, legacy transformation, and strategic management—are required for any workers in the technology trenches wondering how to improve their career potential, technology professionals aiming for management positions, recently promoted managers with gaps in their business education, fresh graduates starting in the corporate world, and students in technical or business programs. There are important pieces of the business puzzle that all technology professionals must embrace and understand for a successful IT career.  

About "Going Corporate: A Geek's Guide"
"Going Corporate: A Geek's Guide" provides technology professionals—including programmers, engineers, designers, and analysts—the information they need to make the transition from entry-level techie to project manager, mid-level manager, consultant—or even CIO, CTO, or CEO. "Going Corporate: A Geek's Guide" shows technology workers how to gain the understanding and skills they need to become effective, promotable managers or sought-after consultants or freelancers. This book is designed to help readers gain management skills, insight, and practical understanding of essential business and operational topics. Readers will learn to develop project and program management skills, deliver service efficiently and improve processes, implement governance, analyze financial statements, and much more. After reading this book, technology professionals will understand such things as enterprise architecture, IT operations management, and strategic and financial management—and how each relates to the others. Detailed case studies help cement the understanding of how an IT organization and its workers succeed in the 21st century.

About the Author
Shailendra Kadre has more than 17 years of industry experience, including 15 years in the Information Technology domain with services and products companies such as Satyam Computer Services Ltd., TCS (Tata Consultancy Services), and Oracle Financial Services Software. He has handled large customer accounts with multi-location project teams and has handled many large IT outsourcing deals as a bid manager. He specializes in IT delivery and operations management. Kadre has also worked extensively in the manufacturing and capital markets sectors. On the technology side, he has hands-on experience designing and structuring complex web applications. Kadre holds a master’s degree in mechanical engineering from the Indian Institute of Technology (IIT) in Delhi. He is certified as a PMP and as a lead auditor for information security. He has published in the fields of management and IT consulting, mainly focusing on improving operational efficiencies and business transformation. Kadre is active as a writer and reviewer in various professional forums and trade journals. 

Going Corporate: A Geek's Guide
By Shailendra Kadre 
ISBN13: 978-1-4302-3701-3 
360 Pages 
Published June 10, 2011
Print Book price $29.99

About Apress Business
Apress Business books cover a wide variety of technical areas in the business arena. Topics of Apress Business books range across IT, management, finance, regulation, trends, investing, current events, legal issues, metrics, technical analysis, and project management. Apress Business covers three distinct subseries: “At Work,” “firstPress,” and “CA Press.” The At Work series offers a collection of enlightening interviews with prominent and influential leaders in specific and somewhat enigmatic job categories. Each At Work book delivers an engaging and revealing peek inside the inner workings of the jobs of leaders in areas like venture capital, gaming, computer coding, or advertising. The firstPress series—short and hard-hitting books on a diverse range of “must know” topics—covers such things as health care reform, the deficit, and investing in emerging markets. firstPress books offer timely, brief, unbiased looks at today’s complex business topics. The CA Press series is a strategic collaboration between the Fortune 500 company CA Technologies, Inc., and Apress to bring business and IT thought leadership books to market. CA Press provides books on numerous areas of business and technical topics for IT professionals, managers, and students.


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      <pubDate>Thu, 09 Jun 2011 13:00:00 +0000</pubDate>
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    <item>
      <title><![CDATA[What is a 3D Printer?]]></title>
      <link>http://www.apress.com/pressroom/what-is-a-3d-printer/</link>
      <description><![CDATA[There’s been a lot of buzz around three-dimensional printers, amazing devices that are taking the DIY community by storm. But what exactly is a 3D printer and where are they sold? Unlike inkjet or laser printers that print with ink on paper, 3D printers apply melted plastic that cools and hardens. The plastic is applied in layers on a flat surface, creating the 3D effect. 3D printers can be purchased for around $10,000, but why spend that money when it can be built for a fraction of the cost?
 	
Patrick Hood-Daniel, co-author of Apress’s latest book "Printing in Plastic: Build Your Own 3D Printer" explains, “3D printers do not require a large number of tools, rocket science, or advanced skills to build. These machines can be built by anyone comfortable using common power tools, such as a table saw, circular saw, and drill press.”

"Printing in Plastic: Build Your Own 3D Printer" guides readers through the process of building a 3D printer step by step. Once the machine is built, the 3D printer can be connected to a computer and can print out designs using free and available software shared by others on the Internet. It can also be used to construct custom configurations.

About "Printing in Plastic: Build Your Own 3D Printer"
"Printing in Plastic: Build Your Own 3D Printer" is a gateway to the exciting world of personal fabrication. Aimed at creative people: crafters, carpenters, electronics hobbyists, and others comfortable working with their hands, "Printing in Plastic" leads readers through building a 3D printer based on blueprints downloaded from the author’s website. The “printer” or personal fabricator is capable of creating small parts and other objects from drops of molten plastic. Example projects get readers and enthusiasts started in designing and fabricating objects from plastic. 

About the Authors
Patrick Hood-Daniel is a hobbyist. In his day job, he is an urban designer trained in architecture and city planning at the University of Miami and University of California. But in his spare time, Patrick puts his skills from a previous career as a computer programmer to good use in building and operating computer numerical controlled (CNC) fabrication machines. He is the creative force behind www.buildyourcnc.com and is well-known for designing CNC machines that can be built at low cost by normal people, without any special or expensive tools.

James Floyd Kelly is a professional writer from Atlanta, Georgia. He has written numerous books on multiple subjects, including LEGO robotics, open source software, and building your own CNC machine. He is the editor-in-chief of the number one MINDSTORMS NXT blog, The NXT Step (www.thenxtstep.com), where he is joined by fellow NXT experts who share their knowledge and designs with other robot fans around the world.

Printing in Plastic: Build Your Own 3D Printer 
By Patrick Hood-Daniel and James Floyd Kelly 
ISBN13: 978-1-4302-3443-2 
350 pp. 
Published June 3, 2011
Print Book Price: $39.99 
eBook Price: $27.99

]]></description>
      <pubDate>Thu, 02 Jun 2011 16:00:00 +0000</pubDate>
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    <item>
      <title><![CDATA[Apress Launches "Apress Business" a New Line of Business Books]]></title>
      <link>http://www.apress.com/pressroom/apress-launches-apress-business-a-new-line-of-business-books/</link>
      <description><![CDATA[Apress today announced the introduction of "Apress Business," a new line of business books designed to meet the detailed information requirements of today’s business professionals. The announcement came at the BookExpo America (BEA) 2011 Conference in New York City. Titles cover technical areas of the business sector and topics including IT, management, finance, regulation, technical analysis, trends, project management, and current events that affect business people. "Apress Business" includes three distinct subseries: “At Work,” “firstPress,” and “CA Press.”

“We have seen the need for detailed, timely information, especially in more technical areas like regulation, IT management, and investing, is not being addressed effectively in the trade business book market. The speed, quality, and diversity of our print and electronic publishing process allows us to capitalize on hot topics and trends to bring books to market significantly faster than traditional business publishers,” says Jeffrey Pepper, Director of Business Development for Apress. “The success of our bestsellers "Founders at Work," "Coders at Work," "Managing Humans," "Smart and Getting Things Done," and other business titles revealed a market that we can take beyond our core audience of tech-savvy IT people.” 

“Apress has grown rapidly, becoming one of the leading publishers in the IT and technology markets where quality and speed are essential,” says Paul Manning, President of Apress. “We plan to grow this list quickly with over 20 titles this year, taking advantage of the extraordinary success of our “At Work” titles and our publishing speed to meet the needs of the public for current in-depth, unbiased information that will help them make well-considered business decisions.” 

The highly anticipated title "CIOs at Work" by bestselling author Edward Yourdon spearheads the "Apress Business" line launch. "CIOs at Work," which shows how the chief information officers at Fortune 500 companies go about their daily work, debuts next month along with "Going Corporate: A Geek’s Guide," "Health Care Reform Simplified," and CA Press books "Eliminating Us and Them,” and "Agile Marketing." Apress will have every title available for sale through all retail channels.

About "Apress Business"
"Apress Business" books cover a wide variety of technical areas in the business arena. Topics of "Apress Business" books range across IT, management, finance, regulation, trends, investing, current events, legal issues, metrics, technical analysis, and project management. "Apress Business" covers three distinct subseries: “At Work,” “firstPress,” and “CA Press.” The At Work series offers a collection of enlightening interviews with prominent and influential leaders in specific and somewhat enigmatic job categories. Each At Work book delivers an engaging and revealing peek inside the inner-workings of the jobs of leaders in areas like venture capital, gaming, computer coding, or advertising. The firstPress series—short and hard-hitting books on a diverse range of “must know” topics—covers such things as health care reform, the deficit, and investing in emerging markets. firstPress books offer timely, brief, unbiased looks at today’s complex business topics. The CA Press series is a strategic collaboration between the Fortune 500 company CA Technologies, Inc., and Apress to bring business and IT thought leadership books to market. CA Press provides books on numerous areas of business and technical topics for IT professionals, managers, and students. 


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      <pubDate>Tue, 24 May 2011 13:00:00 +0000</pubDate>
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      <title><![CDATA[New Android Development Books from Apress]]></title>
      <link>http://www.apress.com/pressroom/new-android-development-books-from-apress/</link>
      <description><![CDATA[There is incredible excitement over Android, especially now as Google’s fourth annual developer conference, Google I/O, takes place this week. Mario Zechner, author of Apress’s latest title, "Beginning Android Games" explains, “The annual Google I/O conference is an event every Android developer looks forward to each year. At Google I/O, the latest and greatest Google technologies and projects are revealed, among which Android has gained a special place in recent years.” 

For anyone planning to join the ranks of successful Android developers, Apress has published three new Android development titles: "Pro Android 3," "Beginning Android Games," and "Android Recipes: A Problem-Solution Approach." These books add to a comprehensive collection of books by Apress that covers all facets of Android development. 

About "Pro Android 3"
"Pro Android 3" shows readers how to build real-world and fun mobile applications using the latest Android SDK. This book covers everything from the fundamentals of building applications for embedded devices to advanced concepts such as custom 3D components.
By Satya Komatineni, Sayed Hashimi, and Dave MacLean 
ISBN13: 978-1-4302-3222-3 
950 pages 
Published April 21, 2011 
Print Book Price: $49.99/eBook Price: $34.99

About "Beginning Android Games"
"Beginning Android Games" offers everything you’ll need to join the ranks of successful Android game developers. Readers start with game design fundamentals and programming basics, and then progress toward creating a basic game engine and playable game.
By Mario Zechner
ISBN13: 978-1-4302-3042-7 
670 pages 
Published April 21, 2011
Print Book Price: $39.99/eBook Price: $27.99

About "Android Recipes: A Problem-Solution Approach"
"Android Recipes: A Problem-Solution Approach" features a host of solutions to practical problems and uses real-world code examples instead of abstract descriptions of complex concepts. This book helps readers rapidly understand and use Google's open source Android platform.
By Jeff Friesen and Dave Smith
ISBN13: 978-1-4302-3413-5 
450 pages 
Published April 27, 2011 
Print Book Price: $39.99/eBook Price: $27.99
http://www.apress.com/9781430234135
]]></description>
      <pubDate>Wed, 11 May 2011 13:15:05 +0000</pubDate>
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