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	<copyright><![CDATA[Copyright Apress. All Rights Reserved.]]></copyright>
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		<title>Apress New Titles</title>
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		<title><![CDATA[Zend Framework: The Official Programmer&rsquo;s Reference Guide]]></title>
		<link><![CDATA[http://www.apress.com/book/view/1430219068]]></link>
		<description><![CDATA[<p>With over 1,000 pages and 500 examples, <em>Zend Framework: The Official Programmer&rsquo;s Reference Guide</em> complements quality code with quality documentation. This guide gets you started and then immersed into all that Zend Framework has to offer.</p>]]></description>
		<pubDate>Mon, 01 Feb 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[Introducing .NET 4.0: with Visual Studio 2010]]></title>
		<link><![CDATA[http://www.apress.com/book/view/143022455x]]></link>
		<description><![CDATA[<p>You may know what's happening in C#, but what about the Azure cloud? How is that going to affect your work? What are the limitations of the new pLINQ syntax? <em>Introducing .NET 4.0: With Visual Studio 2010</em> guides you through the innovations that matter and helps you to seize new opportunities confidently and quickly.</p>]]></description>
		<pubDate>Mon, 01 Feb 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[The Definitive Guide to Jython: Python for the Java Platform]]></title>
		<link><![CDATA[http://www.apress.com/book/view/1430225270]]></link>
		<description><![CDATA[<p> Jython is an open source implementation of the high-level, dynamic, object-oriented scripting language Python seamlessly integrated with the Java platform. The predecessor to Jython, JPython, is certified as 100% Pure Java. Jython is freely available for both commercial and noncommercial use and is distributed with source code. Jython is complementary to Java.</p>]]></description>
		<pubDate>Mon, 01 Feb 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[Pro Dynamic .NET 4.0 Applications: Data-Driven Programming for the .NET Framework]]></title>
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		<description><![CDATA[<p> As a developer, you are likely painfully aware that not all features of an application can be anticipated when the software ships. In order to cope with these eventualities and save yourself time (and perhaps money), it makes sense to write your applications in such a way that end users can be made as independent of the developers as possible.  </p>]]></description>
		<pubDate>Wed, 20 Jan 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[Expert Oracle Practices: Oracle Database Administration from the Oak Table]]></title>
		<link><![CDATA[http://www.apress.com/book/view/1430226684]]></link>
		<description><![CDATA[<p>This book is an anthology of effective database management techniques representing the collective wisdom of the OakTable Network. With an emphasis upon performance, but also branching into security, national language, and other issues, the book helps you deliver the most value for your company&rsquo;s investment in Oracle Database technologies.</p>]]></description>
		<pubDate>Wed, 20 Jan 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[Accelerated C# 2010]]></title>
		<link><![CDATA[http://www.apress.com/book/view/1430225378]]></link>
		<description><![CDATA[<p>C# 2010 offers powerful new features, and this book is the fastest path to mastering them&mdash;and the rest of C#&mdash;for both experienced C# programmers moving to C# 2010 and programmers moving to C# from another object-oriented language.</p>]]></description>
		<pubDate>Fri, 15 Jan 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[Beginning Smartphone Web Development: Building Javascript, CSS, HTML and Ajax-Based Applications for iPhone, Android, Palm Pre, Blackberry, Windows Mobile and Nokia S60]]></title>
		<link><![CDATA[http://www.apress.com/book/view/143022620x]]></link>
		<description><![CDATA[<p>By the end of this book, you&rsquo;ll have the training, tools, and techniques for creating robust mobile web experiences on a wide array of platforms for your favorite smartphone or other mobile device.</p>]]></description>
		<pubDate>Fri, 15 Jan 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[jQuery  Recipes: A Problem-Solution Approach]]></title>
		<link><![CDATA[http://www.apress.com/book/view/1430227095]]></link>
		<description><![CDATA[<p>jQuery is one of today&rsquo;s most popular JavaScript web application development frameworks and libraries. <em>jQuery Recipes</em> can get you started with jQuery quickly and easily, and it will serve as a valuable long-term reference.</p>]]></description>
		<pubDate>Tue, 12 Jan 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[Expert SQL Server 2008 Development]]></title>
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		<description><![CDATA[<p>Focuses on sound development and architectural practices that will help you become a better developer, capable of designing high-performance, robust, maintainable database applications. </p>]]></description>
		<pubDate>Wed, 06 Jan 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[Beginning Java and Flex: Migrating Java, Spring, Hibernate and Maven Developers to Adobe Flex]]></title>
		<link><![CDATA[http://www.apress.com/book/view/1430223855]]></link>
		<description><![CDATA[<p>Over the past few years, the now open source Adobe Flex Framework has been adopted by the Java community as the preferred framework for Java RIAs using Flash for the presentation layer. Flex helps Java developers to build and maintain expressive web/desktop applications that deploy consistently on all major browsers, desktops, and operating systems.</p>]]></description>
		<pubDate>Wed, 06 Jan 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[Windows Azure Platform]]></title>
		<link><![CDATA[http://www.apress.com/book/view/1430224797]]></link>
		<description><![CDATA[<p>Learn to build flawless cloud services using the four components of the Azure Services Platform. Best practices and techniques for using Windows Azure, .NET Services, SQL Services, and Live Services are supported by a thorough overview of architectural concepts to ensure you make use of the platform to its full potential.</p>]]></description>
		<pubDate>Wed, 06 Jan 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[Technical Support Essentials: Advice to Succeed in Technical Support]]></title>
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		<description><![CDATA[<p><em>Technical Support Essentials</em> delivers 101 short and concise pieces of advice with actual examples that readers can use immediately to improve their technical support career.</p>]]></description>
		<pubDate>Wed, 06 Jan 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[Getting StartED with Dojo]]></title>
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		<description><![CDATA[<p>Dojo has been described as the JavaScript toolkit for programmers that's easy enough for designers to pick up. This book will introduce the foundational concepts of using Dojo to increase efficiency when developing modern websites that utilize DOM manipulation, Ajax, animations, effects, and widgets.</p>]]></description>
		<pubDate>Wed, 06 Jan 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[More iPhone 3 Development: Tackling iPhone SDK 3]]></title>
		<link><![CDATA[http://www.apress.com/book/view/143022505x]]></link>
		<description><![CDATA[<p>Interested in iPhone development? Want to learn more? Whether you&rsquo;re a self-taught iPhone development genius or have just made your way through the pages of <em>Beginning iPhone 3 Development</em>, we have the perfect book for you.</p>]]></description>
		<pubDate>Wed, 06 Jan 2010 08:00:00 EST</pubDate>
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		<title><![CDATA[iPhone Design Award-Winning Projects]]></title>
		<link><![CDATA[http://www.apress.com/book/view/143027235x]]></link>
		<description><![CDATA[<p>This book profiles developers who have received the prestigious Apple Design Award for iPhone app excellence. You&rsquo;ll learn all about what makes these apps truly standout, including explanations of great user interface design and implementation, as well as the code under the hood that makes these the most responsive, intuitive, useful, and just plain fun apps running on the iPhone.</p>]]></description>
		<pubDate>Wed, 06 Jan 2010 08:00:00 EST</pubDate>
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