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Eye Tracking Methodology

Theory and Practice

By Andrew Duchowski

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Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on these systems. This second edition of Andrew Duchowski’s brilliant work contains additional material and fills this gap in the market with an accessible and comprehensive introduction.

Full Description

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  • ISBN13: 978-1-8462-8608-7
  • 356 Pages
  • User Level: Science
  • Publication Date: September 14, 2007
  • Available eBook Formats: PDF
Full Description
Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology (new chapters 9, 10, and 11); a complete whole new Part describing experimental methodology including experimental design, empirical guidelines, and 5 case studies (new chapters 13, 14, and 15); survey material regarding recent research publications included within Part IV. This second edition is a invaluable guide for practitioners responsible for developing or implementing an eye tracking system, as can also be used as a teaching text for relevant modules on advanced undergraduate and postgraduate courses.
Table of Contents

Table of Contents

  1. Introduction to the Human Visual System (HVS).
  2. Visual Attention.
  3. Neurological Substrate of the HVS.
  4. Visual Psychophysics.
  5. Taxonomy and Models of Eye Movements.
  6. Eye Tracking Systems.
  7. Eye Tracking Techniques.– Head
  8. Mounted System Hardware Installation.
  9. Head
  10. Mounted System Software Development.
  11. Head
  12. Mounted System Calibration.
  13. Table
  14. Mounted System Hardware Installation.
  15. Table
  16. Mounted System Software Development.
  17. Table
  18. Mounted System Calibration.
  19. Eye Movement Analysis.
  20. Eye Tracking Methodolgy.
  21. Experimental Design.
  22. Suggested Empirical Guidelines.
  23. Case Studies.
  24. Eye Tracking Applications.
  25. Diversity and Types of Eye Tracking Applications.
  26. Neuroscience and Psychology.
  27. Industrial Engineering and Human Factors.
  28. Marketing/Advertising.
  29. Computer Science.
  30. Conclusion.
  31. References.
  32. Index.

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