All Economics/Management Science Titles
Macroeconomic Analysis and Economic Policy Based on Parametric Control
Abdykappar A. Ashimov, Bahyt T. Sultanov, Zheksenbek M. Adilov, Yuriy V. Borovskiy, Dmitriy A. Novikov, Robert M. Nizhegorodtsev, Askar A. Ashimov
This volume offers a novel, highly mathematical approach to the solution of very realistic economy control problems. It presents strong examples of the application of mathematical modeling, advanced control theory, and model-based decision making that could be adopted by researchers and graduate students.
Leading Pharmaceutical Operational Excellence
Thomas Friedli, Prabir Basu, Daniel Bellm, Jürgen Werani
This book presents leading practices for managing operational excellence throughout the pharmaceutical industry. It combines theoretical backgrounds and practical insights to offer a complete perspective on the industry as well as leadership models.
Innovation and Marketing in the Pharmaceutical Industry
Min Ding, Jehoshua Eliashberg, Stefan Stremersch
This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.
In-Memory Data Management
Hasso Plattner, Alexander Zeier
This book examines for the first time, the ways that in-memory computing is changing the way businesses are run. The authors describe techniques that allow analytical and transactional processing at the speed of thought and enable new ways of doing business.