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The Business of iPhone App Development

Making and Marketing Apps that Succeed

Authors: Wooldridge, Dave, Schneider, Michael, Schneider, Michael

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  • The only book devoted to the business aspect of iPhone and iPod touch app development
  • Written by developers (who are also business pros) for developers
  • Includes practical real-world advice, case studies, and numerical analysis gathered from Apple’s iTunes App Store
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Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-4302-2734-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $29.99
price for USA
  • ISBN 978-1-4302-2733-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

About the authors

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

Table of contents (10 chapters)

  • Seeing the Big Picture in a Crowded App Store Marketplace

    Pages 1-10

  • Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research

    Pages 11-35

  • Protecting Your Intellectual Property

    Pages 37-59

  • Your iPhone App Is Your Most Powerful Marketing Tool

    Pages 61-105

  • Money for Nothing: When It Pays to Be Free

    Pages 107-144

Buy this book

eBook $19.99
price for USA
  • ISBN 978-1-4302-2734-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $29.99
price for USA
  • ISBN 978-1-4302-2733-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
The Business of iPhone App Development
Book Subtitle
Making and Marketing Apps that Succeed
Authors
Copyright
2010
Publisher
Apress
Copyright Holder
Dave Wooldridge and Michael Schneider and Michael Schneider
eBook ISBN
978-1-4302-2734-2
DOI
10.1007/978-1-4302-2734-2
Softcover ISBN
978-1-4302-2733-5
Edition Number
1
Number of Pages
408
Topics