Overview
- The only book devoted to the Business aspect of iPhone and iPod touch app development
- Not your typical marketing book, written by developers (who are also business pros) for developers
- Includes practical real-world advice, case studies, and numerical analysis gathered from Apple’s iTunes App Store
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
About the authors
Bibliographic Information
Book Title: The Business of iPhone App Development
Book Subtitle: Making and Marketing Apps that Succeed
Authors: Dave Wooldridge, Michael Schneider
Editors: Clay Andres, Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell, Jonathan Gennick, Jonathan Hassell, Michelle Lowman, Matthew Moodie, Duncan Parkes, Jeffrey Pepper, Frank Pohlmann, Douglas Pundick, Ben Renow-Clarke, Dominic Shakeshaft, Matt Wade, Tom Welsh, Kelly Moritz, … Kim Wimpsett
DOI: https://doi.org/10.1007/978-1-4302-2734-2
Publisher: Apress Berkeley, CA
eBook Packages: Business and Economics, Apress Access Books, Business and Management (R0)
Copyright Information: Dave Wooldridge and Michael Schneider and Michael Schneider 2010
Softcover ISBN: 978-1-4302-2733-5Published: 17 March 2010
eBook ISBN: 978-1-4302-2734-2Published: 26 August 2010
Edition Number: 1
Number of Pages: 408