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The Definitive Guide to Google AdWords

Create Versatile and Powerful Marketing and Advertising Campaigns

Authors: Weller, Bart, Calcott, Lori

    • Aims to be the first Adwords and AdSense book to detail the APIs and show developers how to integrate the various platform components into their site. Also covers cutting edge-technology like AdMob
    • Detailed coverage for business users and developers alike—fully explores all aspects of creating successful advertising campaigns, from account creation, campaign optimization, reporting, API development, and more
    • Google AdWords, AdSense and related technologies are the primary web-based search engine marketing tools available, used by millions

Buy this book

eBook $29.99
price for USA
  • ISBN 978-1-4302-4015-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $39.99
price for USA
  • ISBN 978-1-4302-4014-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.  

Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:

  • Geo-targeting, distribution, and placement of ads
  • Advanced account management and budget strategies
  • Keywords, metrics, and ROI management
  • Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
  • Mobile marketing implementations and strategies
  • Working with the various APIs available for developers

With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.

About the authors

Bart Weller is a software developer and writer. He lives in the Central Rockies of Colorado with his wife, two country cats, six misanthropic llamas, and dog Duffey (named in honor of the late John Duffey, former lead tenor with the Seldom Scene bluegrass band). He loves all kinds of music except for Heavy Metal and is a volunteer DJ at the local community radio station. His hobbies are clearing deadfall and fixing things. Among the people he admires are Albert Einstein, Alan Kay, Abraham Lincoln, George Carlin, Richard Feynman, and J.J. Cale.

Table of contents (12 chapters)

Buy this book

eBook $29.99
price for USA
  • ISBN 978-1-4302-4015-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $39.99
price for USA
  • ISBN 978-1-4302-4014-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
The Definitive Guide to Google AdWords
Book Subtitle
Create Versatile and Powerful Marketing and Advertising Campaigns
Authors
Copyright
2012
Publisher
Apress
Copyright Holder
Bart Weller and Lori Calcott
eBook ISBN
978-1-4302-4015-0
DOI
10.1007/978-1-4302-4015-0
Softcover ISBN
978-1-4302-4014-3
Edition Number
1
Number of Pages
XX, 388
Topics