Human–Computer Interaction Series

A Journey Through Cultures

Metaphors for Guiding the Design of Cross-Cultural Interactive Systems

Authors: Salgado, Luciana Cardoso de Castro, Leitão, Carla Faria, Sieckenius de Souza, Clarisse

  • Includes a simple, yet powerful set of metaphors for the conceptualization of cross-cultural design
  • Tackles cultural diversity challenges faced not only by HCI practitioners, but also most of the developers of current web applications
  • The first book to include a semiotic perspective in HCI studies about culture
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eBook $109.00
price for USA
  • ISBN 978-1-4471-4114-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $139.00
price for USA
  • ISBN 978-1-4471-4113-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $139.00
price for USA
  • ISBN 978-1-4471-6063-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a ‘design for each’ or a ‘design for all’ strategy.

A Journey Through Cultures takes a very different approach. Proponents of CVM – the Cultural Viewpoint Metaphors perspective – the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors’ potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors’ own work in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Informática of Rio de Janeiro's Pontifical Catholic University (PUC-Rio).

Table of contents (5 chapters)

  • Introduction

    Castro Salgado, Luciana Cardoso (et al.)

    Pages 1-18

  • Semiotic Engineering and Culture

    Castro Salgado, Luciana Cardoso (et al.)

    Pages 19-42

  • Cultural Viewpoint Metaphors

    Castro Salgado, Luciana Cardoso (et al.)

    Pages 43-67

  • A Case Study: Re-designing the AVIS Website

    Castro Salgado, Luciana Cardoso (et al.)

    Pages 69-114

  • Final Discussion

    Castro Salgado, Luciana Cardoso (et al.)

    Pages 115-125

Buy this book

eBook $109.00
price for USA
  • ISBN 978-1-4471-4114-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Hardcover $139.00
price for USA
  • ISBN 978-1-4471-4113-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $139.00
price for USA
  • ISBN 978-1-4471-6063-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
A Journey Through Cultures
Book Subtitle
Metaphors for Guiding the Design of Cross-Cultural Interactive Systems
Authors
Series Title
Human–Computer Interaction Series
Copyright
2013
Publisher
Springer-Verlag London
Copyright Holder
Springer-Verlag London
eBook ISBN
978-1-4471-4114-3
DOI
10.1007/978-1-4471-4114-3
Hardcover ISBN
978-1-4471-4113-6
Softcover ISBN
978-1-4471-6063-2
Series ISSN
1571-5035
Edition Number
1
Number of Pages
XIV, 130
Topics