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SpringerBriefs in Electrical and Computer Engineering

Persuasive Recommender Systems

Conceptual Background and Implications

Authors: Yoo, Kyung-Hyan, Gretzel, Ulrike, Zanker, Markus

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About this book

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

Table of contents (8 chapters)

Buy this book

eBook $29.99
price for USA
  • ISBN 978-1-4614-4702-3
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $39.95
price for USA
  • ISBN 978-1-4614-4701-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Rent the ebook  
  • Rental duration: 1 or 6 month
  • low-cost access
  • online reader with highlighting and note-making option
  • can be used across all devices
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Bibliographic Information

Bibliographic Information
Book Title
Persuasive Recommender Systems
Book Subtitle
Conceptual Background and Implications
Authors
Series Title
SpringerBriefs in Electrical and Computer Engineering
Copyright
2013
Publisher
Springer-Verlag New York
Copyright Holder
The Author(s)
eBook ISBN
978-1-4614-4702-3
DOI
10.1007/978-1-4614-4702-3
Softcover ISBN
978-1-4614-4701-6
Series ISSN
2191-8112
Edition Number
1
Number of Pages
VI, 59
Number of Illustrations and Tables
9 b/w illustrations
Topics