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In Search of Stupidity

Over Twenty Years of High Tech Marketing Disasters

Authors: Chapman, Merrill R. (Rick)

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eBook $19.99
price for USA
  • The eBook version of this title will be available soon
  • ISBN 978-1-4302-0241-7
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $24.99
price for USA
  • ISBN 978-1-59059-721-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.

Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last 20 years of the technology industry.

This second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You'll want to get a copy because it:

  • Features an interesting preface and interview with Joel Spolsky of "Joel on Software"
  • Offers practical advice on avoiding PR disaster
  • Features actual pictures of some of the worst PR and marketing material ever created
  • Is highly readable and funny
  • Includes theme-based cartoons for every chapter

About the authors

Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is), and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, coauthor of the Software Industry and Information Association's U.S. Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high-tech marketing for a variety of publications.

Buy this book

eBook $19.99
price for USA
  • The eBook version of this title will be available soon
  • ISBN 978-1-4302-0241-7
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $24.99
price for USA
  • ISBN 978-1-59059-721-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
In Search of Stupidity
Book Subtitle
Over Twenty Years of High Tech Marketing Disasters
Authors
Copyright
2007
Publisher
Apress
Copyright Holder
Merrill R. (Rick) Chapman
eBook ISBN
978-1-4302-0241-7
Softcover ISBN
978-1-59059-721-7
Edition Number
2
Number of Pages
XXXII, 408
Topics