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Eye Tracking Methodology

Theory and Practice

Authors: Duchowski, Andrew

  • Only book to provide detailed practical advice on how to set up, operate and develop an eye tracking system
  • New sections of the book explain system installation, software development, and calibration
  • Complete new section on experimental methodology included, providing guidance to readers on how to conduct their own eye tracking experiments
  • Case studies provide relevant examples
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Buy this book

eBook $69.99
price for USA
  • ISBN 978-1-84628-609-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $99.00
price for USA
  • ISBN 978-1-84628-608-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on how to develop, implement and use these systems. This second edition of Andrew Duchowski’s successful guide to these systems contains significant additional material on the topic and fills this gap in the market with this accessible and comprehensive introduction.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the second part surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. The book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, before closing with a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

Key features of this second edition include:

• Three new chapters providing technical descriptions of new (state-of-the-art) eye tracking technology

• A complete new Part describing experimental methodology including experimental design, empirical guidelines, together with 5 case studies

• Survey material regarding recent research publications included within Part IV

The second edition of Eye Tracking Methodology is an invaluable guide for practitioners responsible for developing or implementing an eye tracking system, and can also be used as a teaching text for relevant modules on advanced undergraduate and postgraduate courses.

‘One of the most comprehensive books on eye tracking ever written. A must-read for novices and experts alike.’

Roel Vertegaal, Human Media Lab, Queen’s University, Canada

‘… the first comprehensive treatment of a critical methodological area, this book unites the field’s core theoretical underpinnings with real-world applications and practical know-how …’

Dario Salvucci, Drexel University, USA

Reviews

From the reviews:

"The book provides an in-depth overview of the science and applications behind eye-tracking. ... To its merit, the content for each chapter is supplemented with further readings sections, which will allow interested readers to delve deeper in one direction or another. The book is written in an easy-to-understand language. Given its breadth, it may be most appropriate for scientists and students starting in this field. ... Overall, I found it to be a solid book on a fascinating topic." (Stefan Robila, ACM Computing Reviews, October 2008)

From the reviews of the second edition:

"The four-part structure enables you to quickly locate material suited to your background and needs; additionally, each chapter concludes with a helpful summary and discussion of further resources. … the book does offer useful information for those interested in conducting eye tracking studies." (Eva R. Brumberger, Technical Communication, Vol. 55 (3), August, 2008)


Table of contents (7 chapters)

Buy this book

eBook $69.99
price for USA
  • ISBN 978-1-84628-609-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $99.00
price for USA
  • ISBN 978-1-84628-608-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Eye Tracking Methodology
Book Subtitle
Theory and Practice
Authors
Copyright
2007
Publisher
Springer-Verlag London
Copyright Holder
Springer-Verlag London
eBook ISBN
978-1-84628-609-4
DOI
10.1007/978-1-84628-609-4
Softcover ISBN
978-1-84628-608-7
Edition Number
2
Number of Pages
XXVI, 334
Number of Illustrations and Tables
113 b/w illustrations
Topics