Developing International Strategies

Going and Being International for Medium-sized Companies

Authors: Grünig, Rudolf, Morschett, Dirk

  • Comprehensive guidance to internationalization and strategic planning 
  • Hands-on recommendations for developing strategies and implementation programs 
  • Designed for the needs of medium-sized companies 
  • Many examples from company best-practice
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eBook $69.99
price for USA
  • ISBN 978-3-642-24725-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $89.95
price for USA
  • ISBN 978-3-642-44597-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.

About the authors

Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg  and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.

Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.

Table of contents (19 chapters)

  • Introduction

    Grünig, Rudolf (et al.)

    Pages 1-8

  • Facts and figures about internationalization

    Grünig, Rudolf (et al.)

    Pages 11-25

  • Drivers of internationalization for companies

    Grünig, Rudolf (et al.)

    Pages 27-43

  • Strategic planning in general

    Grünig, Rudolf (et al.)

    Pages 47-63

  • Strategic planning of a domestic company as the starting point for going international

    Grünig, Rudolf (et al.)

    Pages 65-87

Buy this book

eBook $69.99
price for USA
  • ISBN 978-3-642-24725-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Download immediately after purchase
Softcover $89.95
price for USA
  • ISBN 978-3-642-44597-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Developing International Strategies
Book Subtitle
Going and Being International for Medium-sized Companies
Authors
Copyright
2012
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-24725-5
DOI
10.1007/978-3-642-24725-5
Softcover ISBN
978-3-642-44597-2
Edition Number
1
Number of Pages
XXIV, 368
Topics