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Web Design and Marketing Solutions for Business Websites

By Kevin Potts

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The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it.

Full Description

  • ISBN13: 978-1-59059-839-9
  • 400 Pages
  • User Level: Beginner to Advanced
  • Publication Date: September 4, 2007
  • Available eBook Formats: PDF
  • Print Book Price: $39.99
  • eBook Price: $27.99
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Full Description

The best business websites serve their readers with strong content, well-architected design, and a focus on usability, readability, and accessibility. This book covers the fundamental aspects of building a website that works for the company, not against it. It covers the essentials of strong copywriting, and then dedicates several chapters to designing user-centric About, Products and Services, and Support sections.

Your visitors come to your site because they are interested in your business and are therefore potential customers. This book covers taking advantage of that traffic by expanding the company's story through a corporate blog and using testimonials, case studies, and other third-party validation to reinforce the marketing message. With this knowledge, you will be able to create and maintain a highly professional, polished business site.

While a pleasing website is essential for any modern business, creating it is only a small piece of the online strategy. This book also discusses search engine optimization, using e-mail and RSS to communicate with customers and prospects, and advertising the corporate domain with paid search placement, online banners, text links, and more. The primary theme is using your corporate website to market the business effectively, from designing intelligent product pages to writing compelling e-mail newsletters. This book explores those ideas and offers compelling advice on how to take full advantage of the Web as a marketing medium.

What you’ll learn

  • Implement best practices in corporate web design, with a focus on common sections such as About, Products and Services, Customer Support, and more
  • Use e-mail and RSS marketing to stay in touch with customers and prospects
  • Apply simple and effective search engine optimization techniques to push your website higher in search engine results
  • Advertise the site through e-mail, paid search placement, banner ads, and more
  • Write professional, accessible, and usable pages to make your site available to everyone

Source Code/Downloads

Downloads are available to accompany this book.

Your operating system can likely extract zipped downloads automatically, but you may require software such as WinZip for PC, or StuffIt on a Mac.

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