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  • Book
  • © 2006

Eric Sink on the Business of Software

Apress

Authors:

  • Eric.Weblog() has 50,000 regular users; consistently included on the list of the most popular feeds in bloglines.com

  • Sink founded a company that was named to the Inc 500

  • Book explains tough topics like marketing and hiring, in terms that programmers understand—all sprinkled with a touch of humor

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Table of contents (27 chapters)

  1. Front Matter

    Pages i-xiv
  2. Entrepreneurship

    1. Front Matter

      Pages 1-1
    2. Finance for Geeks

      Pages 27-38
    3. Exploring Micro-ISVs

      Pages 39-50
    4. Make More Mistakes

      Pages 63-73
  3. People

    1. Front Matter

      Pages 75-75
    2. Hazards of Hiring

      Pages 97-109
    3. Career Calculus

      Pages 123-131
  4. Marketing

    1. Front Matter

      Pages 133-133
    2. Choose Your Competition

      Pages 155-160

About this book

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

About the author

Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading vendor of version control tools. In 2002, SourceGear was honored by Inc. magazine as one of the 500 fastest-growing private companies in America.

Bibliographic Information

Buy it now

Buying options

eBook USD 24.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 32.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access