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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
About the author
Bibliographic Information
Book Title: Agile Marketing
Authors: Michelle Accardi-Petersen
DOI: https://doi.org/10.1007/978-1-4302-3316-9
Publisher: Apress Berkeley, CA
eBook Packages: Business and Economics, Business and Management (R0), Apress Access Books
Copyright Information: Michelle Accardi-Petersen 2011
Softcover ISBN: 978-1-4302-3315-2Published: 06 December 2011
eBook ISBN: 978-1-4302-3316-9Published: 26 January 2012
Edition Number: 1
Number of Pages: XV, 232
Number of Illustrations: 47 b/w illustrations
Topics: Business and Management, general