Overview
Aims to be the first Adwords and AdSense book to detail the APIs and show developers how to integrate the various platform components into their site. Also covers cutting edge-technology like AdMob
Detailed coverage for business users and developers alike—fully explores all aspects of creating successful advertising campaigns, from account creation, campaign optimization, reporting, API development, and more
Google AdWords, AdSense and related technologies are the primary web-based search engine marketing tools available, used by millions
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Table of contents (12 chapters)
About this book
Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:
- Geo-targeting, distribution, and placement of ads
- Advanced account management and budget strategies
- Keywords, metrics, and ROI management
- Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
- Mobile marketing implementations and strategies
- Working with the various APIs available for developers
With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
About the authors
Bibliographic Information
Book Title: The Definitive Guide to Google AdWords
Book Subtitle: Create Versatile and Powerful Marketing and Advertising Campaigns
Authors: Bart Weller, Lori Calcott
DOI: https://doi.org/10.1007/978-1-4302-4015-0
Publisher: Apress Berkeley, CA
eBook Packages: Business and Economics, Business and Management (R0), Apress Access Books
Copyright Information: Bart Weller and Lori Calcott 2012
Softcover ISBN: 978-1-4302-4014-3Published: 09 May 2012
eBook ISBN: 978-1-4302-4015-0Published: 13 July 2012
Edition Number: 1
Number of Pages: XX, 388
Topics: Business and Management, general