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Commercializing Innovation

Turning Technology Breakthroughs into Products

  • Book
  • © 2015

Overview

Authors:
  1. Jerry Schaufeld
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  • Commercializing Innovation teaches entrepreneurs, venture capitalists and angels, inventors, business development professionals, university researchers, and government and corporate consultants

  • Step-by-step methods for bringing technology products to market

  • How to systematize the commercialization of technology-based ideas

  • Where to find breakthrough technology innovations or how to create them yourself

  • How to improve the success rate of commercialization projects

  • Different methods for marketing products to maximize impact and sales

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xiii
    Download chapter PDF

  2. Technology Commercialization

    • Jerry Schaufeld
    Pages 1-15

  3. The Commercialization Model

    • Jerry Schaufeld
    Pages 17-30

  4. The Sources of Ideas for Commercialization: Are There Enough?

    • Jerry Schaufeld
    Pages 31-51

  5. Winnowing Down: The Challenge of Opportunity Recognition

    • Jerry Schaufeld
    Pages 53-61

  6. Feasibility Analysis

    • Jerry Schaufeld
    Pages 63-74

  7. The Project Plan

    • Jerry Schaufeld
    Pages 75-83

  8. To Market or Not…

    • Jerry Schaufeld
    Pages 85-99

  9. The Numbers

    • Jerry Schaufeld
    Pages 101-116

  10. Organizational Dynamics

    • Jerry Schaufeld
    Pages 117-127

  11. ROI: Does It Make Sense?

    • Jerry Schaufeld
    Pages 129-145

  12. Big Brother and Global Competition

    • Jerry Schaufeld
    Pages 147-160

  13. Looking Forward

    • Jerry Schaufeld
    Pages 161-175

  14. Sample US Patent

    • Jerry Schaufeld
    Pages 177-185

  15. Back Matter

    Pages 187-190
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Keywords

About this book

Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs, universities, patent offices, and inventors into commercially successful products and services.

Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book.

Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to

  • Source technology that can be turned into products
  • Recognize an opportunity to create a viable product
  • Perform feasibility analyses before sinking too much money into a project
  • Find the right method and means to introduce the product to market
  • Plan the project down to the last detail
  • Execute the project in ways that improve chances of its success
  • Comply with government regulation without crippling your project
  • Decide whether offshore manufacturing is your best option
  • Compete globally with globally sourced ideas and funding

    • About the author

    Jerome Schaufeld's wealth of experience in entrepreneurship, operations, and general management of technology-based companies ranges from his current role as Professor of Entrepreneurship at Worcester Polytechnic Institute to an assignment as a commercialization consultant at Children's Hospital in Boston. He served as Director of the RI Slater Fund, was President and CEO of Mass Ventures, and he has a "hands on" track record in several early-stage companies that ranges from functional to board-level advisory roles. He is a member of the Launch Pad Angel Group in Wellesley and co-founder of the Cherrystone Angels in Rhode Island. In addition, Professor Schaufeld is an advisor to the Boynton Angel group, a charter member of the national Angel Capital Association (ACA), and a founder/ participant in the regional NE Angels ACA group. Professor Schaufeld was a founder and the first Chairman of the MIT Enterprise Forum. He also founded the Incus Group, which is a CEO-level business acquisition and resource organization. Professor Schaufeld was co-founder of Phoenix Controls Corporation. The company pioneered an approach to the control of air flow in critical laboratory and hospital environments and was successfully sold to a Fortune 500 company. With a graduate engineering degree, research experience at MIT, an MBA, professional engineer's license, and Professional Board Director's Certification, Professor Schaufeld has a distinguished technical and operations-savvy managerial career. His current interest and research is in the area of improving the probability of success in early stage, innovative, technology-based ventures.

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