Overview
Commercializing Innovation teaches entrepreneurs, venture capitalists and angels, inventors, business development professionals, university researchers, and government and corporate consultants
Step-by-step methods for bringing technology products to market
How to systematize the commercialization of technology-based ideas
Where to find breakthrough technology innovations or how to create them yourself
How to improve the success rate of commercialization projects
Different methods for marketing products to maximize impact and sales
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Table of contents (13 chapters)
Keywords
About this book
Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs, universities, patent offices, and inventors into commercially successful products and services.
Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book.
Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to
- Source technology that can be turned into products
- Recognize an opportunity to create a viable product
- Perform feasibility analyses before sinking too much money into a project
About the author
Bibliographic Information
Book Title: Commercializing Innovation
Book Subtitle: Turning Technology Breakthroughs into Products
Authors: Jerry Schaufeld
DOI: https://doi.org/10.1007/978-1-4302-6353-1
Publisher: Apress Berkeley, CA
eBook Packages: Business and Economics, Business and Management (R0), Apress Access Books
Copyright Information: Jerome Schaufeld 2015
Softcover ISBN: 978-1-4302-6352-4Published: 13 August 2015
eBook ISBN: 978-1-4302-6353-1Published: 19 August 2015
Edition Number: 1
Number of Pages: XIII, 190
Number of Illustrations: 41 b/w illustrations
Topics: Business and Management, general, R & D/Technology Policy, IT in Business