Predictive Analytics with Microsoft Azure Machine Learning

1. Front Matter

   Pages i-xix

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2. Introducing Data Science and Microsoft Azure Machine Learning

   1. Front Matter

      Pages 1-1

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   2. Introduction to Data Science

      • Roger Barga, Valentine Fontama, Wee Hyong Tok

      Pages 3-20

   3. Introducing Microsoft Azure Machine Learning

      • Roger Barga, Valentine Fontama, Wee Hyong Tok

      Pages 21-42

   4. Integration with R

      • Roger Barga, Valentine Fontama, Wee Hyong Tok

      Pages 43-64

3. Statistical and Machine Learning Algorithms

   1. Front Matter

      Pages 65-65

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   2. Introduction to Statistical and Machine Learning Algorithms

      • Roger Barga, Valentine Fontama, Wee Hyong Tok

      Pages 67-83

4. Practical Applications

   1. Front Matter

      Pages 85-85

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   2. Building Customer Propensity Models

      • Roger Barga, Valentine Fontama, Wee Hyong Tok

      Pages 87-106

   3. Building Churn Models

      • Roger Barga, Valentine Fontama, Wee Hyong Tok

      Pages 107-127

   4. Customer Segmentation Models

      • Roger Barga, Valentine Fontama, Wee Hyong Tok

      Pages 129-142

   5. Building Predictive Maintenance Models

      • Roger Barga, Valentine Fontama, Wee Hyong Tok

      Pages 143-161

5. Back Matter

   Pages 163-166

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Data Science and Machine Learning are in high demand, as customers are increasingly looking for ways to glean insights from all their data. More customers now realize that Business Intelligence is not enough as the volume, speed and complexity of data now defy traditional analytics tools. While Business Intelligence addresses descriptive and diagnostic analysis, Data Science unlocks new opportunities through predictive and prescriptive analysis.

The purpose of this book is to provide a gentle and instructionally organized introduction to the field of data science and machine learning, with a focus on building and deploying predictive models.

The book also provides a thorough overview of the Microsoft Azure Machine Learning service using task oriented descriptions and concrete end-to-end examples, sufficient to ensure the reader can immediately begin using this important new service. It describes all aspects of the service from data ingress to applying machine learning and evaluating the resulting model, to deploying the resulting model as a machine learning web service. Finally, this book attempts to have minimal dependencies, so that you can fairly easily pick and choose chapters to read. When dependencies do exist, they are listed at the start and end of the chapter.

The simplicity of this new service from Microsoft will help to take Data Science and Machine Learning to a much broader audience than existing products in this space. Learn how you can quickly build and deploy sophisticated predictive models as machine learning web services with the new Azure Machine Learning service from Microsoft.

Valentine Fontama is a Principal Data Scientist in the Data and Decision Sciences Group (DDSG) at Microsoft, where he leads external consulting engagements that deliver world-class Advanced Analytics solutions to Microsoft’s customers. Val has over 18 years of experience in data science and business. Following a PhD in Artificial Neural Networks, he applied data mining in the environmental science and credit industries. Before Microsoft, Val was a New Technology Consultant at Equifax in London where he pioneered the application of data mining to risk assessment and marketing in the consumer credit industry. He is currently an Affiliate Professor of Data Science at the University of Washington. In his prior role at Microsoft, Val was a Senior Product Marketing Manager responsible for big data and predictive analytics in cloud and enterprise marketing. In this role, he led product management for Microsoft Azure Machine Learning; HDInsight, the first Hadoop service from Microsoft; Parallel Data Warehouse, Microsoft’s first data warehouse appliance; and three releases of Fast Track Data Warehouse. He also played a key role in defining Microsoft’s strategy and positioning for in-memory computing.Val holds an M.B.A. in Strategic Management and Marketing from Wharton Business School, a Ph.D. in Neural Networks, a M.Sc. in Computing, and a B.Sc. in Mathematics and Electronics (with First Class Honors). He co-authored the book Introducing Microsoft Azure HDInsight, and has published 11 academic papers with 152 citations by over 227 authors.

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