The Second Economy

1. Front Matter

   Pages i-xxviii

   PDF

2. A Second Bite at the Problem

   1. Front Matter

      Pages 1-1

      PDF

   2. The Second Side of the Story

      • Steve Grobman, Allison Cerra

      Pages 3-19

   3. The Second Nature of Markets

      • Steve Grobman, Allison Cerra

      Pages 21-40

   4. Seconding the Cause

      • Steve Grobman, Allison Cerra

      Pages 41-57

   5. No Second Chance

      • Steve Grobman, Allison Cerra

      Pages 59-75

   6. Second-Guessing the Obvious

      • Steve Grobman, Allison Cerra

      Pages 77-93

3. A Second Look at Conventional Wisdom

   1. Front Matter

      Pages 95-95

      PDF

   2. Playing Second Fiddle

      • Steve Grobman, Allison Cerra

      Pages 97-113

   3. Take a Second Look

      • Steve Grobman, Allison Cerra

      Pages 115-133

   4. When Seconds Matter

      • Steve Grobman, Allison Cerra

      Pages 135-154

   5. Second to None

      • Steve Grobman, Allison Cerra

      Pages 155-173

   6. Cybersecurity’s Second Wind

      • Steve Grobman, Allison Cerra

      Pages 175-189

4. Back Matter

   Pages 191-200

   PDF

Gain a practical prescription for both private and public organizations to remediate threats and maintain a competitive pace to lead and thrive in an ever-shifting environment.

In today’s hyper-connected, always-on era of pervasive mobility, cloud computing and intelligent connected devices, virtually every step we take, every transaction we initiate, and every interaction we have are supported in some way by this vast global infrastructure. This set of interconnected systems comprises the fundamental building blocks of the second economy – the very foundation of our first economy. And adversaries, whether motivated by profit, principle or province, are singularly focused on winning the race through a relentless portfolio of shifting attack vectors.

Make no mistake about it, we are running a race. This is a race against a faceless, nameless adversary – one that dictates the starting line, the rules of the road, and what trophies are at stake. Established assumptions must be challenged, strategies must be revised, and long-held practices must be upended to run this race and effectively compete. 

The Second Economy highlights a second to none approach in this fight, as the effectiveness and ROI of security solutions are increasingly measured by the business outcomes they enable.

 What You Will Learn:

• Understand the value of time and trust in a cyber-warfare world
  
• Enable agile and intelligent organizations to minimize their risk of falling victim to the next attack
  
• Accelerate response time by adopting a holistic approach
• Eliminate friction across the threat defense lifecycle, from protection to detection to correction
  
• Gain a sustainable competitive advantage by seizing first mover advantage
• Deploy solutions across an open, integrated security framework

Who This Book Is For:

Senior-level IT decision makers concerned with ascribing business value to a robust security strategy. The book also addresses business decision makers who must be educated about the pervasive and growing cyber threatscape (including CXOs, board directors, and functional leaders) as well as general business employees to understand how they may become unwitting participants in a complex cyber war.

• Intel
• Data Security
• Threat Defense
• Security First
• Hacking

• Santa Clara, USA

  Steve Grobman

• Plano, USA

  Allison Cerra

A self-proclaimed cybersecurity pragmatist, Steve Grobman has spent over two decades in senior technical leadership positions related to the field of cybersecurity. He has the distinction of serving on both sides of the white-hat fight: both in defending his company against adversaries and in building innovative cyber security defense technology to protect consumers and organizations around the world. An avid student and teacher of the trade, Grobman earned his bachelor’s degree in Computer Science from North Carolina State University, has published multiple technical papers and books and holds 24 US and international patents in the fields of security, software, and computer architecture, with another roughly 20 patents pending. He regularly provides perspectives of the adversary, the evolving threatscape and the measures organizations and consumers alike can take in protecting themselves to industry insiders, media, analysts and customers the world over – all delivered in laymen’s terms that distill extraordinarily complex problems into actionable prescriptions.



Allison Cerra found her life’s calling at 18 years of age, when she fortuitously stumbled into a lifelong career of marketing complex technologies. A frustrated anthropologist at heart, Cerra enjoys understanding how the technologies around us are fundamentally altering the way we live, work, learn and play. Whether in dissecting how broadband upends traditional economies, how technology influences and reflects company culture or how virtual and physical worlds converge to create a new human psyche, Cerra has explored the intersection of technology and behavior in several books. In 2015, motivated by a desire to stand on the good side of a fight too important to lose, Cerra joined the ranks of cybersecurity professionals, where she currently marries her calling for marketing with a cause of educating unwitting participants in a virtual battle that isunderestimated, if not ignored, by far too many.

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