Overview
- Written for absolute beginners and new learners
- Written in easy-to-understand conversational language
- Provides an understanding of digital marketing and certifications that can help readers get interviews and jobs, or increase their current job skills
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (8 chapters)
Keywords
About this book
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn
- Understand basic functions for most social media tools, including how to get up and running
- See the benefits of social media tools and which one you should use for specific purposes
- Calculatethe real ROI expected from using specific tools
- Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Introduction to Social Media Marketing
Book Subtitle: A Guide for Absolute Beginners
Authors: Todd Kelsey
DOI: https://doi.org/10.1007/978-1-4842-2854-8
Publisher: Apress Berkeley, CA
eBook Packages: Computer Science, Apress Access Books, Computer Science (R0)
Copyright Information: Todd Kelsey 2017
Softcover ISBN: 978-1-4842-2853-1Published: 22 June 2017
eBook ISBN: 978-1-4842-2854-8Published: 21 June 2017
Edition Number: 1
Number of Pages: XII, 152
Number of Illustrations: 16 b/w illustrations, 226 illustrations in colour
Topics: Big Data, Online Marketing/Social Media