Create and Deliver a Killer Product Demo

1. Front Matter

   Pages i-xii

   PDF

2. Introduction

   • Oscar Santolalla

   Pages 1-4

3. Killer Product Demos

   • Oscar Santolalla

   Pages 5-10

4. How to Craft Your Demo

   • Oscar Santolalla

   Pages 11-22

5. Unique Demo Structures and Timelines

   • Oscar Santolalla

   Pages 23-36

6. Create a WOW Moment

   • Oscar Santolalla

   Pages 37-43

7. Dissection of Amazing Product Demos

   • Oscar Santolalla

   Pages 45-55

8. Preparation

   • Oscar Santolalla

   Pages 57-61

9. How to Avoid Common Glitches

   • Oscar Santolalla

   Pages 63-66

10. Weapons for Delivering Effective Technical Presentations

    • Oscar Santolalla

    Pages 67-73

11. Trends in Technology

    • Oscar Santolalla

    Pages 75-79

12. Demo Your Product, Sell a Dream

    • Oscar Santolalla

    Pages 81-82

13. Back Matter

    Pages 83-91

    PDF

Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more).

Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs?

What You'll Learn

• Apply a simple step-by-step method to create effective product demonstrations
• Know the 5 steps to create a wow moment
  
• Study the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more
• Avoid common mistakes and maximize your presence as a technical presenter
  
• Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc.
• Be aware of trends in technology for product demos
  

Who This Book Is For


Startup entrepreneurs, sales engineers, executive or sales representatives, and other professionals

• Product demos
• Sales demos
• SaaS demos
• Product demo scripts
• technical presentations
• Demo day
• Product launches
• Product demo training
• Software as a service
• enterprise software

• Helsinki, Finland

  Oscar Santolalla

Oscar Santolalla is a communication expert whose mission is to help technology companies present better, inspire people, and sell more. With over a decade of experience in the technology arena, he regularly writes for international blogs and gives talks and workshops worldwide. He works as a sales engineer at Ubisecure and has previously spent years in product management and sales roles in the tech industry. Since 2014, Oscar has been hosting the public speaking podcast Time to Shine, for which he has interviewed more than 100 communication professionals. He lives in Helsinki, Finland.

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