Overview
- Teaches you how to reinvent your company at different stages of growth to keep it scaling
- Presents a new model for scaling in which each key element is illustrated with successful and less successful cases and principles for capturing success and avoiding failure
- Reviews other important topics such as developing a growth trajectory, raising capital, redefining the jobs to be done, and more, at each stage of a startup’s growth
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Table of contents(9 chapters)
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Exploring the Scaling Model
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Implications for Leaders
About this book
To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.
What You'll Learn
- Discover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling
- Read case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them
- Discover principles of successful scaling through comparisons of successfuland less successful companies
- Use the Scaling Quotient to assess your startup's readiness to grow
- Follow a road map for turning your idea into a company that can change the world
Who This Book Is For
Entrepreneurs, aspiring CEOs, capital providers, and all other key stakeholders
Authors and Affiliations
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Marlborough, USA
Peter S. Cohan
About the author
Bibliographic Information
Book Title: Scaling Your Startup
Book Subtitle: Mastering the Four Stages from Idea to $10 Billion
Authors: Peter S. Cohan
DOI: https://doi.org/10.1007/978-1-4842-4312-1
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Apress Access Books, Business and Management (R0)
Copyright Information: Peter S. Cohan 2019
Softcover ISBN: 978-1-4842-4311-4Published: 24 January 2019
eBook ISBN: 978-1-4842-4312-1Published: 23 January 2019
Edition Number: 1
Number of Pages: XV, 273
Number of Illustrations: 13 b/w illustrations
Topics: Start-Ups/Venture Capital, Business Strategy/Leadership, Business Finance, Organization, Operations Management, Emerging Markets/Globalization