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Eric Sink on the Business of Software

  • Book
  • © 2006

Overview

Authors:
  1. Eric Sink
    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Eric.Weblog() has 50,000 regular users; consistently included on the list of the most popular feeds in bloglines.com

  • Sink founded a company that was named to the Inc 500

  • Book explains tough topics like marketing and hiring, in terms that programmers understand—all sprinkled with a touch of humor

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Table of contents (27 chapters)

  1. Front Matter

    Pages i-xiv
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  2. Entrepreneurship

    1. Front Matter

      Pages 1-1
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    2. What is a Small ISV?

      Pages 3-4

    3. Whining by a Barrel of Rocks

      Pages 5-12

    4. Starting Your Own Company

      Pages 13-26

    5. Finance for Geeks

      Pages 27-38

    6. Exploring Micro-ISVs

      Pages 39-50

    7. First Report from My Micro-ISV

      Pages 51-61

    8. Make More Mistakes

      Pages 63-73

  4. Marketing

    1. Front Matter

      Pages 133-133
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    2. Finding a Product Idea for Your Micro-ISV

      Pages 135-146

    3. Marketing is not a Post-processing Step

      Pages 147-154

    4. Choose Your Competition

      Pages 155-160
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Keywords

About this book

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers—particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

About the author

Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading vendor of version control tools. In 2002, SourceGear was honored by Inc. magazine as one of the 500 fastest-growing private companies in America.

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