Overview
- Understand what each metric measures and explain why the metric matters
- Written for a non-technical audience, including SEOs, marketers, and executives
- Evaluate the success of metrics designed to measure speed
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Table of contents (11 chapters)
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Front Matter
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Initial Connection
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Front Matter
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Displaying the Page
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Front Matter
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Completing the Website Load
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Front Matter
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Core Web Vitals
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Front Matter
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Back Matter
Keywords
- measuring website speed
- how to measure website speed
- website speed metrics
- compare website speed metrics
- which website speed metric is the best
- website speed analysis
- website performance metrics
- speed KPIs
- Speed test tools
- Page load time metrics
- User experience metrics
- mobile speed optimization
- website speed benchmarks
- web performance optimization
About this book
Faster websites offer a better user experience and typically have higher conversion rates. It can be challenging to know where to invest to meaningfully improve a website's speed. Investing correctly to improve speed starts with understanding how to correctly measure speed and knowing how to use those measurements to identify the biggest opportunities.
Speed Metrics Guidehelps marketers, SEOs, business leaders, designers, and everybody else involved in website performance select the right metrics to use to optimize their website's speed. Each chapter examines a specific metric, discusses what it measures, why the metric matters and what tactics will help improve that metric.
What You'll Learn
- The best metrics and tools to help you measure website speed, including Google's Core Web Vitals
- How and when to best use each metric
- Where each metric fits within the website loading process
- How to use each metric to find different ways of improving website speed
Who This book Is For
Non-technical audience, including marketers, SEOs, designers, and UX professionals.
Authors and Affiliations
About the author
Matthew Edgar is a partner at Colorado-based Elementive (www.elementive.com), a consulting firm specializing in technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon, SMX, MarTech and teaching courses with O’Reilly Media. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. Learn more and connect at MatthewEdgar.net.
Bibliographic Information
Book Title: Speed Metrics Guide
Book Subtitle: Choosing the Right Metrics to Use When Evaluating Websites
Authors: Matthew Edgar
DOI: https://doi.org/10.1007/979-8-8688-0155-6
Publisher: Apress Berkeley, CA
eBook Packages: Professional and Applied Computing, Apress Access Books, Professional and Applied Computing (R0)
Copyright Information: Matthew Edgar 2024
Softcover ISBN: 979-8-8688-0154-9Published: 21 February 2024
eBook ISBN: 979-8-8688-0155-6Published: 20 February 2024
Edition Number: 1
Number of Pages: XV, 242
Number of Illustrations: 21 b/w illustrations, 73 illustrations in colour
Topics: Web Development, Software Engineering/Programming and Operating Systems, Computer Science, general, Software Engineering, Software Management