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The Business of iPhone and iPad App Development

Making and Marketing Apps that Succeed

  • Book
  • © 2011

Overview

Authors:
  1. Dave Wooldridge
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  2. Michael Schneider
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  • Follow-up to successful first edition
  • Only book on selling and marketing apps written specifically for developers
  • Market for iPhone and iPad apps continues to grow

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xv
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  2. Seeing the Big Picture in a Crowded App Store Marketplace

    • Dave Wooldridge, Michael Schneider
    Pages 1-11

  3. Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research

    • Dave Wooldridge, Michael Schneider
    Pages 13-35

  4. Protecting Your Intellectual Property

    • Dave Wooldridge, Michael Schneider
    Pages 37-59

  5. Your iOS App Is Your Most Powerful Marketing Tool

    • Dave Wooldridge, Michael Schneider
    Pages 61-96

  6. Social Inception: Promoting Your Apps Within Apps

    • Dave Wooldridge, Michael Schneider
    Pages 97-128

  7. Money for Nothing: When It Pays to Be Free

    • Dave Wooldridge, Michael Schneider
    Pages 129-157

  8. Monetizing Free Apps with iAd and Other In-App Advertising Opportunities

    • Dave Wooldridge, Michael Schneider
    Pages 159-205

  9. Exploring the Freemium Model with In-App Purchase

    • Dave Wooldridge, Michael Schneider
    Pages 207-251

  10. Testing and Usability: Putting Your Best Foot Forward

    • Dave Wooldridge, Michael Schneider
    Pages 253-287

  11. Get the Party Started! Creating a Prerelease Buzz

    • Dave Wooldridge, Michael Schneider
    Pages 289-351

  12. Keys to the Kingdom: The App Store Submission Process

    • Dave Wooldridge, Michael Schneider
    Pages 353-398

  13. Increasing Awareness for Your iOS App

    • Dave Wooldridge, Michael Schneider
    Pages 399-430

  14. Back Matter

    Pages 431-457
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About this book

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

About the authors

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

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