Overview
- Teaches you how to reinvent your company at different stages of growth to keep it scaling
- Presents a new model for scaling in which each key element is illustrated with successful and less successful cases and principles for capturing success and avoiding failure
- Reviews other important topics such as developing a growth trajectory, raising capital, redefining the jobs to be done, and more, at each stage of a startup’s growth
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Table of contents (9 chapters)
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Front Matter
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Exploring the Scaling Model
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Front Matter
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Implications for Leaders
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Front Matter
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Back Matter
Keywords
About this book
To oversee growth from an idea to a company with billions in revenue, CEOs must reinvent many aspects of their company in anticipation of it reaching ever-higher revenues. Author Peter Cohan takes you through the four stages of scaling: winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon.
What You'll Learn
- Discover how founders keep their CEO positions by managing the organizational change needed to reach the next stage of scaling
- Read case studies that illustrate how CEOs craft growth strategies, raise capital, create culture, build their organizations, set goals, and manage processes to achieve them
- Discover principles of successful scaling through comparisons of successfuland less successful companies
- Use the Scaling Quotient to assess your startup's readiness to grow
- Follow a road map for turning your idea into a company that can change the world
Who This Book Is For
Entrepreneurs, aspiring CEOs, capital providers, and all other key stakeholders
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Scaling Your Startup
Book Subtitle: Mastering the Four Stages from Idea to $10 Billion
Authors: Peter S. Cohan
DOI: https://doi.org/10.1007/978-1-4842-4312-1
Publisher: Apress Berkeley, CA
eBook Packages: Business and Management, Apress Access Books, Business and Management (R0)
Copyright Information: Peter S. Cohan 2019
Softcover ISBN: 978-1-4842-4311-4Published: 24 January 2019
eBook ISBN: 978-1-4842-4312-1Published: 23 January 2019
Edition Number: 1
Number of Pages: XV, 273
Number of Illustrations: 13 b/w illustrations
Topics: Start-Ups/Venture Capital, Business Strategy/Leadership, Business Finance, Organization, Operations Management, Emerging Markets/Globalization