Skip to main content
SpringerLink
Log in
Download book PDF
Download book EPUB
Book cover
  • Book
  • © 2017

Introduction to Google Analytics

A Guide for Absolute Beginners

Apress

Authors:

  1. Todd Kelsey

    1. Wheaton, USA

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Written for absolute beginners and new learners
  • Written in easy-to-understand, conversational language
  • Provides an understanding of web analytics that can help readers get interviews and jobs, or increase their current job skills

Sections

Table of contents (8 chapters)

  1. Front Matter

    Pages i-xiii
    PDF

  2. Overview

    • Todd Kelsey
    Pages 1-8
    PDF

  3. Blogalytics

    • Todd Kelsey
    Pages 9-22
    PDF

  4. Getting Traffic for Analytics

    • Todd Kelsey
    Pages 23-36
    PDF

  5. Reviewing Performance of Campaigns

    • Todd Kelsey
    Pages 37-51
    PDF
  6. PDF
  7. PDF
  8. PDF

  9. Exploring Google Analytics Certification

    • Todd Kelsey
    Pages 129-137
    PDF

  10. Back Matter

    Pages 139-141
    PDF
Back to top

About this book

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.

Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You’ll Learn

  • Understand basic techniques to generate traffic for a blog or website
  • Review the performance of a website or campaign
  • Set up a Shopify account to track ROI
  • Create and maximize AdWords to track conversion
    • Discover opportunities offered by Google, including the Google Individual Qualification

Who This Book Is For


Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

Back to top

Keywords

Back to top

Authors and Affiliations

  • Wheaton, USA

    Todd Kelsey

Back to top

About the author

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.

Back to top

Bibliographic Information

  • Book Title: Introduction to Google Analytics

  • Book Subtitle: A Guide for Absolute Beginners

  • Authors: Todd Kelsey

  • DOI: https://doi.org/10.1007/978-1-4842-2829-6

  • Publisher: Apress Berkeley, CA

  • eBook Packages: Business and Management, Apress Access Books, Business and Management (R0)

  • Copyright Information: Todd Kelsey 2017

  • Softcover ISBN: 978-1-4842-2828-9Published: 21 June 2017

  • eBook ISBN: 978-1-4842-2829-6Published: 19 June 2017

  • Edition Number: 1

  • Number of Pages: XIII, 141

  • Number of Illustrations: 51 b/w illustrations, 244 illustrations in colour

  • Topics: Online Marketing/Social Media, Big Data

Back to top

Publish with us

Policies and ethics

Back to top
Download book PDF
Download book EPUB

Search

Navigation